Who is Ground designed for?

Ground is purpose-built for growth-minded DTC brands and e-commerce teams looking to turn more traffic into revenue. Whether you’re a retention manager, CRM lead, or founder, Ground removes the manual lift of segmentation and campaign creation so you can focus on strategy and scale.

How does Ground work?

Ground connects to your existing marketing stack — including Klaviyo, Attentive, Postscript, and Shopify — to collect first-party data. Our AI analyzes this data in real time and triggers highly personalized messages that drive measurable results, like recovering carts or re-engaging churned buyers.

What platforms does Ground integrate with?

Ground natively integrates with:

E-commerce Platforms

• Shopify

• Adobe Commerce

• WooCommerce

Marketing and Automations CRM

• Klavyio

• Mailchimp

• Iterable

• Salesforce

SMS & Email Marketing

• Attentive

• Postscript

• Yotpo

• Amped

Advertising & Analytics

• Google Ads

• Meta Ads

Customer Engagement & Personalization

• Digioh

• Justuno

• Okendo

Subscription & Retention Tools

• Recharge

• Skio

Customer Support & Data Platforms

• Gorgias

• Snowflake

How does Ground use AI?

AI is at the core of Ground. From our real-time customer scoring engine to predictive send-time optimization, Ground’s AI evaluates hundreds of signals to decide who to message, when, and with what creative. This includes our proprietary tools like:

• Greet AI – automated welcome and first-touch journeys

• ReCartify – context-aware abandoned cart recovery

• ReBeat AI – repeat purchase flows that adapt to individual behavior

How do I get started with Ground?

Once you’re onboarded, Ground syncs with your store and marketing platforms in minutes. From there, our team ensures your key journeys (like cart abandonment or welcome flows) are live, optimized, and monitored. You’ll be able to track performance directly from the Ground Dashboard.

Confirm Your Store Is Synced with Ground

Ground integrates directly with your e-commerce platform (like Shopify) during onboarding. There’s no need for ongoing maintenance or manual setup from your team — but if you want to confirm everything is working, here’s what to look for:

1. Integration is typically handled by the Ground team
   
   

   • Ground connects directly to your store during onboarding.

   • This includes syncing product data, customer behavior, and abandonment events.
     
     

2. Check with your Client Success Manager
   
   

   • If you’re unsure whether your store is fully synced, just reach out to your Ground Client Success Manager.

   • They can confirm the integration is complete and active on your behalf.
     
     

3. You’ll know the sync is working if:
   
   

   • Your Ground dashboard is populating with product and customer journey data.

   • You might start seeing new revenue flowing in from Ground-powered flows (e.g. ReCartify) within 24–48 hours post setup.