Ground: Where Beauty Leaders Connect

An exclusive community for beauty founders, marketers, operators, and investors shaping the future of commerce. Fashion, food & bev, and CPG are coming soon.

Members

Built for Innovators.
Curated for What’s Next.

Ground is a private community for DTC beauty leaders — the ones driving the next wave of growth. We created it for those who think long-term, build with intention, and know the best ideas often happen off the record. If you’re here, you’re either shaping the future of your category or planning to. This is where you’ll find your people, your partners, and your next big unlock.

  • Ground AI - founders, Shahriar Kabir, Antonio Andrade, Kat Garcia

What Comes with Being

a Ground Insider

Network of

Innovators

In a world that celebrates individualism, we choose collectivism. Ubuntu reminds us that we are all interconnected. Meet your new network of fellow founders and operators.

Curated Access

VC & Founder Circle

We connect you to the people who can actually change your trajectory — from high-level founders to top-tier investors who understand and invest in the future of consumer. Grow with purpose.

Exclusive Invites
Ground Dinner Club

Exclusive Invites to Our
Common Ground Dinner Club

Private, off-the-record dinners in NYC, LA, SF, and beyond — where operators, founders, investors, and technologists swap real stories and numbers to help you grow. Dinner and drinks included.

Deep learnings

Ground Talks

Education without ego. Where Ground AI is founded by technologists and product-first operations, Ground offers webinars, all the way to conferences.

Events

Application Process

Application Process

Step 1: Apply

Let us know who you are and why this community makes sense for you.

Step 1: Apply

Let us know who you are and why this community makes sense for you.

Step 1: Apply

Let us know who you are and why this community makes sense for you.

Step 2: Refer a Friend

You’ll get guaranteed access to a future dinner or event if your referral is accepted.

Step 2: Refer a Friend

You’ll get guaranteed access to a future dinner or event if your referral is accepted.

Step 2: Refer a Friend

You’ll get guaranteed access to a future dinner or event if your referral is accepted.

Step 3: Sit Tight

If you’re off the waitlist, you’ll get an invite straight to your inbox. If not, you’ll still get our content, updates, and webinar access to stay close.

Step 3: Sit Tight

If you’re off the waitlist, you’ll get an invite straight to your inbox. If not, you’ll still get our content, updates, and webinar access to stay close.

Step 3: Sit Tight

If you’re off the waitlist, you’ll get an invite straight to your inbox. If not, you’ll still get our content, updates, and webinar access to stay close.

Questions You Might Ask

Who is this for?

Who is this for?

Who is this for?

Is this invite only?

Is this invite only?

Is this invite only?

When will I know if I’m in?

When will I know if I’m in?

When will I know if I’m in?

I signed up for a Luma event. Am I already in the community?

I signed up for a Luma event. Am I already in the community?

I signed up for a Luma event. Am I already in the community?

Do I have to be in NYC or LA?

Do I have to be in NYC or LA?

Do I have to be in NYC or LA?

What’s the cost?

What’s the cost?

What’s the cost?

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Know Someone Who Belongs?

The best members come from referrals. If you know a beauty founder, CEO, or marketing leader who would add value to our community, we'd love to meet them. Plus, you get to skip the waitlist!