ReCartify
ReCartify
ReCartify is Ground’s AI-powered abandonment recovery engine. It helps brands recapture revenue from users who leave without purchasing — whether they abandoned a cart, checkout, or just browsed.
Overview
Why it matters
Without ReCartify, many brands lose visibility into users due to privacy updates (e.g. Apple ITP). Ground helps you retarget those users — even 7+ days later — and win back revenue that would otherwise be lost.
What it does
Detects and identifies anonymous or known users who leave a session
Triggers the right flow (cart, checkout, or browse abandonment)
Uses predictive AI to personalize message timing and content
Works across email and SMS platforms like Klaviyo and Postscript
How it works
ReCartify uses first-party data to track user behavior in real time. When a session ends without a conversion, Ground’s AI evaluates:
Browsing behavior (e.g. time on page, viewed products)
Session context (e.g. device, location, depth in the funnel)
Purchase intent signals
Based on these inputs, Ground triggers the most relevant recovery flow with optimized timing and personalized content — with zero manual effort required.
How toS
This guide walks you through how to review and manage your ReCartify flows — from confirming activation to viewing performance.
Review Your ReCartify Flows in Your ESP
ReCartify flows are created directly in your email/SMS platform (like Klaviyo or Postscript). These include:
Abandoned Cart - Ground
Abandoned Checkout - Ground
Browse Abandonment - Ground
To find and review them:
Log into your platform (e.g. Klaviyo)
Go to Flows (or Automations or Journeys)
Search for flows with "Ground" in the name
Open each flow and confirm:
The logic (trigger + filters) is correct
Messages are branded and accurate
Status is set to Live or Active
Monitor your ReCartify Performance
Once your ReCartify flows are live, you can track performance directly in your dashboard.
Steps:
Go to app.joinground.com
Scroll down to find “Features”
Select ReCartify
View key metrics:
Revenue added by Ground
Breakdown by date
Revenue per Flow by Ground
Common Issues & FAQs
Where can I find the ReCartify flows? | ReCartify flows are created in your ESP account. Search for flows labeled with “- Ground” (e.g., “Cart Abandonment - Ground” or “Browse Abandonment – Ground”). If you can’t find them, contact your CSM to confirm setup. |
Can I edit the ReCartify flows myself? | We suggest to contact your Ground CSM for any flows update or adjustment. |
How do I know if the flows are live? | Inside your ESP, each flow should show a “Live” status. If you’re unsure, your CSM can double-check. |
Will ReCartify override my current ESP flows? | Not at all. Ground’s flows run in parallel to your existing flows. They’re designed to target incremental opportunities that your standard flows may miss. |
Are ReCartify emails being sent through my ESP? | Yes — Ground flows are deployed via your ESP (e.g. Klaviyo, Attentive, etc.) account. You’ll see sends, opens, and clicks tracked there, but performance is also visible in the Ground dashboard. |
What if Ground flows overlap with my existing ESP flows? | Ground’s flows are designed to run in parallel and do not interfere with your existing automations. We use distinct segmentation, filters, triggers and timing to avoid overlap. |
Do I need to update anything on my end to keep ReCartify running? | No — Ground is built for zero maintenance. All updates, logic changes, and optimizations are handled by our team. |
Any other questions? Get in touch