26 Best Klaviyo Alternatives to Power Your Ecommerce Growth

You’ve probably heard the saying, “Time is money.” And when it comes to optimizing your ecommerce store, that couldn’t be truer. The longer you wait to improve your email marketing strategy and automate your workflows, the more potential revenue you lose. If you’re like many online business owners, you may have chosen Klaviyo to help you optimize your store's marketing efforts. If you’re looking for viable Klaviyo alternatives to help you drive better ecommerce personalization and revenue growth, you’re in the right place. This article will help you find a more effective, scalable, and affordable marketing automation platform that meets your evolving needs.

One valuable tool to help you achieve your objectives is Ground's eCommerce personalization platform. Ground can improve your ecommerce email marketing strategy by helping you create targeted, automated email campaigns that deliver the right message to the right customer at the right time. And with Ground, you’ll spend less time managing the platform and more time boosting sales. 

Table of Content

• Why Consider Klaviyo Alternatives?

• 26 Powerful Klaviyo Alternatives for Smarter Ecommerce Personalization

• Book a Call for a Free Action Plan | Get an ROI Guarantee or Your Money Back

Why Consider Klaviyo Alternatives?

Klaviyo is a top-notch email marketing tool that helps ecommerce businesses track behavior and send targeted communication to boost sales. But as helpful as it can be, Klaviyo isn’t for everyone. Some users get stuck with the software because it can be costly, especially for smaller teams. Others find that it just doesn’t meet their needs and start looking for a reliable alternative. 

Price Increases Turn Users Away

Klaviyo’s pricing isn’t just high; it’s unpredictable. In January 2023, the company announced a price increase of up to 25% based on a new model that charges users for active profiles. These are your subscribers and anyone who engages with your messages. 

An Unwelcome Upgrade: Price Hikes for Legacy Users

The changes didn’t just affect new users; they automatically moved all legacy users to much higher pricing tiers if their active profiles exceeded the current limit. For eCommerce businesses already struggling with inflation and tight budgets, this was a warning sign to start evaluating other options. No one can be sure that this 25% increase will be the last. 

Complexity and Bloat Make Klaviyo Hard to Use

Klaviyo offers a wealth of features for helping online stores create personalized email marketing campaigns. But with all these options comes complexity and bloat. For smaller teams and businesses that just want clean automations, Klaviyo can feel overwhelming. You might end up paying for features you don’t even need. 

Deliverability and Support Issues

Some users have flagged issues with Klaviyo’s email deliverability, especially for newer accounts. Support can also take time, depending on your plan. Negative reviews about Klaviyo often mention poor customer support and very little guidance during the onboarding process. You only get 60 days of email support included on the free plan before you have to pay for help. 

Feature Complexity Can Make the Platform Hard to Navigate

Some of Klaviyo’s advanced features are great for larger businesses but may feel overkill for smaller ones. This complexity can make it harder to use efficiently without paying more for features you don’t fully utilize. 

Poor Customer Support

Negative reviews about Klaviyo often mention poor customer support and very little guidance during the onboarding process. You only get 60 days of email support included on the free plan before you have to pay for help.

What to Look for in Alternatives to Klaviyo

What you look for in the top Klaviyo alternatives will depend on your specific business goals and needs. The chances are you’ll want a platform that shares similar benefits to Klaviyo, but side-steps some of its most significant downsides. Here are some of the things we recommend reviewing when you’re sorting through your options:

Key Features

The best alternatives to a platform like Klaviyo should still include critical features, like segmentation for organizing your email and text leads into groups, campaign templates, automated workflows, and reporting tools.

Omnichannel capabilities

Since Klaviyo supports multiple communication channels, it’s worth looking for a similar platform that also enables access to email, an SMS blasting service, push notifications, voice calling, and more.

AI capabilities

The AI features on Klaviyo help to make the platform stand out. Make sure any alternative you choose still allows you to take full advantage of a conversational AI strategy, with bots, automated messaging, and AI analytics.

Ease of use

Since Klaviyo can be challenging to use, consider looking for a platform that’s a little more intuitive and user-friendly. Look for solutions that won’t require you to spend months training your team on how to use new features.

Customer support

Klaviyo’s customer support is severely lacking. We recommend looking for an alternative with a good reputation for prompt, helpful support services and excellent onboarding experiences.

Value for money

The amount you spend on any Klaviyo alternative will vary depending on your business size and the features you need. Nonetheless, there are many cheaper options out there that deliver better value for money.

Related Reading

• Personalized Shopping Experience
• Best eCommerce Tools
• eCommerce Personalization Examples

26 Powerful Klaviyo Alternatives for Smarter Ecommerce Personalization

1. Ground AI — The #1 Klaviyo Alternative for Full-Funnel Ecommerce Personalization

Suppose you’re still relying on fragmented tools for site personalization, email flows, and retention tactics. In that case, Ground AI offers a better way: a full-funnel AI revenue engine built for ecommerce growth. 

Unlike Klaviyo, which focuses primarily on email/SMS and retention, Ground AI personalizes every touchpoint using a stack of three powerful AI models:

• Greet AI: Tailors welcome offers and landing page content in real-time based on ad source behavior (Meta, Google, etc.), maximizing first-time conversion rates.

• ReBeat AI: Handles retention with smart triggers for replenishment, cross-sells, and subscriptions, helping you turn one-time buyers into loyal customers.

• Flow AI: Connects both ends, ensuring the timing, tone, and content of your communications are continually optimized for each shopper.

Why It’s Better Than Klaviyo

Plug-and-Play Setup (1 Line of Code)

No complex onboarding. Brands can install Ground AI with just one line of code, making it incredibly easy to test and start seeing value, often within the first 5 minutes.

Ground AI isn't just an email tool

It's an AI revenue driver that connects across your entire ecommerce stack to deliver deeply personalized customer experiences. It integrates with 100s of ecommerce platforms to:

• Orchestrate messaging

• Optimize offers

• Accelerate growth

The results? Brands using Ground grow 20%+ faster on average; that's an extra $200K/year for a $1M store. You can test it with 1 line of code and get a free action plan with ROI guaranteed (or your money back).

Deep Ecosystem Integration

Ground connects to hundreds of tools across the ecommerce stack, including:

• CRMs

• Email platforms

• Ad networks

• Analytics platforms

• Personalization tools

This allows it to pull in rich data and push personalized experiences across your site, email, SMS, and ads.

Real-Time Offer Optimization

Using live behavioral signals and source data, Ground dynamically updates:

• Product offers

• Discounts

• Bundles in real-time

Revenue-Focused Automation

Ground doesn’t just personalize for personalization’s sake; it automates revenue-driving actions: 

• Converting bounced traffic

• Improving AOV through smart upsells

• Increasing LTV via intelligent retention workflows

Cross-Channel Orchestration

Rather than operating in silos like traditional tools, Ground AI coordinates communication and offers across all channels (site, email, SMS, and even retargeting ads), creating a seamless and consistent experience.

ROI Guarantee

Ground AI offers a free action plan and backs it with an ROI guarantee: If you don’t see measurable impact, you get your money back. This makes it one of the lowest-risk platforms to try in ecommerce today.

Proven Performance Uplift

On average, brands using Ground see +20% annual growth, which translates to $200K+ in extra revenue for a store doing $1M/year. These are real, trackable results driven by more innovative personalization and automation.

Book a call for a free action plan and get an ROI guarantee or your money back.  

2. Mailmunch

Since Klaviyo has made its name in the market due to its widespread network of integrations, it is only fair to compare Mailmunch to it based on its integrations. Mailmunch also offers many e-commerce integrations at a significantly lower price than Klaviyo. You can access integrations on popular e-commerce sites like Shopify. 

Mailmunch also allows its users to create campaigns based on analytics that it gathers through its lead generation abilities. You also get access to an easy drag-and-drop builder, which you can use to create emails for your customers.  

Best Features

• Advanced Segmentation  

• Analytics and Insights  

• Drip Campaigns  

• Precision Targeting  

• Premium Templates  

• Unlimited Campaigns  

• Email Automation  

• Abandoned Cart Emails (Shopify)  

Pros

• Mailmunch offers a user-friendly interface, making it accessible for beginners.

• Mailmunch provides competitive pricing plans suitable for small to medium-sized businesses.

• Professionally designed templates that can be easily customized to fit brand needs. 
  Detailed reporting for campaign performance optimization. 
  Supports automated recovery campaigns for Shopify integration.  

Cons

• Mailmunch has limited customization options compared to more advanced platforms.

• Styling constraints beyond the provided templates may be restrictive.  

• Potential impact on website loading speed when using pop-ups.  

• Generally offers responsive customer support to assist with queries and issues.

• Integration setup and troubleshooting may require technical assistance.  

3. ActiveCampaign

ActiveCampaign stands out as a formidable Klaviyo alternative for marketing automation. The platform offers a wide range of features tailored for e-commerce businesses. 

ActiveCampaign enables businesses to elevate their marketing efforts and drive sustainable growth with its:

• Robust feature set

• Extensive integrations

• Competitive pricing

ActiveCampaign has extensive integration capabilities that support popular e-commerce platforms like Shopify, WooCommerce, and Magento.  

Best Features

• Marketing Automation  

• Advanced Segmentation  

• Support and Resources  

• Personalization  

• Omnichannel marketing  

• Predictive sending  

• Advanced contact management  

• Conditional content  

• Generative AI  

Pros  

• Affordable pricing plans are suitable for growing businesses.  

• Strong integration capabilities with major e-commerce platforms.  

• Comprehensive automation and segmentation features.

Cons

• The steep learning curve for advanced features.

• ActiveCampaign edges ahead of Klaviyo when it comes to truly customized automation and overall flexibility.

• It doesn’t just stop at email and SMS; it also helps you automate CRM tasks and customer scoring for deeper personalization.

• You can also set up landing pages and monitor behaviors for contextually-targeted marketing campaigns. 

If you want enterprise-grade automation solutions, ActiveCampaign delivers better features. For brands that have outgrown basic automation and need better control over multi-channel journeys, it becomes a smarter long-term investment compared to Klaviyo.  

4. Omnisend

Looking for Klaviyo alternatives that offer powerful email marketing capabilities? Omnisend is an excellent option due to its comprehensive features that enhance e-commerce marketing strategies. Omnisend simplifies campaign creation with its drag-and-drop editor. This enables users to design visually appealing emails and workflows.

Best Features

• Email templates  

• Pre-built workflows and segments  

• Integrations for better data sync  

• Sales & performance reports  

• List cleaning tool  

• A/B testing & automation splits  

Pros  

• Competitive pricing, suitable for growing businesses.  

• User-friendly interface with powerful automation capabilities.  

• Extensive integration options with leading e-commerce platforms.  

Cons

• The steep learning curve for beginners.  

• Limited template customizations and designs.  

• Lack of direct customer support.  

• Advanced features at higher-priced tiers might not perform the same as Klaviyo.  

5. Mailchimp

Mailchimp emerges as a prominent contender for most email marketing software due to its extensive feature set tailored for businesses of all sizes. Mailchimp offers integrations with major e-commerce platforms like:

• Shopify

• WooCommerce

• Magento

A Versatile E-commerce Solution

This makes it a versatile choice for businesses looking to better their online retail operations through e-commerce platforms. Mailchimp stands out with its user-friendly campaign creation and intuitive drag-and-drop editor. This enables users to design visually appealing emails and automate workflows.  

Best Features

• Generative AI features included  

• Advanced segmentation & reporting  

• Enhanced automation  

• Custom-coded email templates  

• Data-driven optimization tools  

• Personalized onboarding  

Pros

• User-Friendly Interface  

• Variety of Templates  

• Drag-and-Drop Email Editor 

• Integration Options  

Cons

• Limited automation  

• Overwhelming for beginners  

• Marketing Automation  

• Support can be slow  

6. Brevo (formerly Sendinblue)

Brevo offers a range of features designed for marketing automation and customer engagement. Brevo integrates seamlessly with major e-commerce platforms. This provides businesses with the tools to streamline marketing efforts across different channels. Brevo emphasizes automation to nurture leads and drive conversions effectively.

You can simplify campaign creation using the platform's drag-and-drop email builder and get advanced insights into customer behavior through analytics.  

Best Features

• E-commerce Integrations  

• Campaign Automation  

• Advanced Segmentation  

• Reporting and Analytics  

• Customer Support 

Pros

• User-friendly interface with powerful automation capabilities.  

• Affordable pricing plans are suitable for small to medium-sized businesses. 

Cons

It might not be able to offer the same level of extensive integrations as Klaviyo. 
New users might find the interface difficult to navigate.

7. Drip

Dotdigital focuses on creating data-driven, personalized campaigns that enhance customer journeys. It caters to retail, e-commerce, and B2B sectors, looking to design and automate campaigns aligned with customer preferences. 

Why Dotdigital is a Good Klaviyo Alternative

Dotdigital uses advanced segmentation and behavioral data to help you craft messages tailored to your audience. Its dynamic content features ensure each customer receives relevant, personalized communication. With automation tools, you can create customer journeys that are:

• Engaging 

• Efficient

The platform also provides comprehensive reporting and analytics to track campaign performance.  

Standout Features and Integrations

It includes a visual automation builder that helps you design complex workflows easily. Dotdigital's SMS marketing tools let you reach customers directly on their mobile devices.

The landing page builder allows you to create visually appealing pages without coding skills. Integrations include:

• Salesforce

• Magento

• Shopify

• Microsoft Dynamics

• Adobe Commerce

• BigCommerce

• Google Analytics

• Facebook

• Eventbrite

• Zapier  

Pros

• AI-driven campaign suggestions  

• Dynamic email personalization  

• Advanced segmentation capabilities  

Cons  

• Basic A/B testing features  

• Limited SMS functionality 

8. Hubspot

HubSpot provides tools designed to manage all marketing efforts and enhance customer engagement. HubSpot integrates seamlessly with major e-commerce platforms. The platform simplifies campaign creation with its intuitive drag-and-drop editor and customizable templates, which allow users to create personalized emails and automate workflows efficiently.  

Best Features

• All-in-One Platform  

• Extensive CRM Features  

• Marketing Automation  

• Sales and Customer Service Tools  

• Detailed Analytics  

• Social Media Integrations  

• Content Management  

Pros  

• Unified marketing platform with strong integration capabilities.  

• Advanced automation and personalization features.  

Cons

• Complexity can be overwhelming for smaller businesses  

• Limited customization in lower-tier plans  

9. Dotdigital

If you are exploring alternatives to Klaviyo, Dotdigital offers a complete suite of features to enhance email marketing efforts and customer engagement strategies. Dotdigital integrates well with major e-commerce platforms and offers scalable pricing plans tailored to accommodate businesses of various sizes and needs. Pricing details are available upon request.  

Best Features

• Email Marketing  

• Marketing Automation  

• Advanced Segmentation  

• Personalization  

• Cross-channel Automation  

• Reporting  

Pros

• User-friendly interface with powerful automation and segmentation capabilities.  

• Extensive integration options with leading e-commerce platforms.  

Cons

• Advanced features may require time and expertise to leverage for maximum benefit.  

10. Insider

Insider provides a comprehensive suite of tools designed to optimize personalized marketing efforts and drive conversions. Like Klaviyo, Insider offers extensive integration capabilities to support scalable marketing strategies and operational efficiency. 

Focusing on behavior-based automation, Insider ensures timely and relevant communication to maximize engagement and conversions.  

Best Features

• Quick Migrations  

• Customer Data platforms  

• Insights and Reporting  

• Peak Deliverability  

• Advanced Segmentation  

• Personalization  

• AI & Machine Learning  

Pros  

• Segmentation and AI-driven personalization enhance customer engagement.  

• Pricing details are customized and may require businesses to contact Insider for specific quotes.  

Cons

• Advanced features may have a learning curve for new users.  

11. Braze

Braze offers tools to optimize customer engagement and drive conversions across multiple channels. While Klaviyo offers strong integration options, Braze’s platform provides scalability and flexibility for diverse marketing needs. Like Klaviyo, Braze emphasizes automation to deliver timely and relevant communications that drive engagement and conversions.  

Best Features

• Advanced Segmentation  

• Automation Workflows  

• Generative AI  

• Scalability  

• Email Delivery 

Pros

• The drag-and-drop editor simplifies campaign creation for users of all skill levels.

Cons

• Braze lacks advanced features and customization options compared to specialized platforms like Klaviyo.  

12. Campaign Monitor

Like Klaviyo, Campaign Monitor emphasizes automation to deliver targeted messages and build leads based on customer behavior and preferences. While Klaviyo boasts extensive integration options, Campaign Monitor’s straightforward integrations provide ease of use and operational efficiency.  

Best Features

• Bulk Emailing  

• Marketing Automation  

• Drag and Drop Builder  

• Subscriber Management  

Pros

• Autoresponder creation guidance  

• Well-organized navigation  

Cons

• Lack of a landing page builder  

• Basic segmentation options 

13. Constant Contact

Constant Contact is an email marketing tool that favors online creators and educators. Through its unique event invitation management system, users can easily promote and sell their:

• Vourses

• Webinars

• Online materials

Expanding Your Reach and Boosting Conversions

The tool has an easy-to-use email builder to craft the perfect message for your audience. You can use the marketing automation feature to send follow-up emails to your subscribers and customers. Then, track their engagement and create more targeted campaigns to convert them. Constant Contact will let you set up social media ads and landing pages to:

• Retarget your audience 

• Boost your eCommerce store's conversions  

On the plus side: This email marketing tool has numerous integrations with popular eCommerce platforms, such as Shopify and WooCommerce, to streamline your processes and have better results. You can optimize your campaigns by monitoring your reporting and analytics and then using the available A/B Testing feature to improve your messages based on data. 

Features

• Event registration management  

• Autoresponders  

• CRM system  

• Facebook Ads  

• Subject line A/B Testing  

• Integrations through API  

Pros

The interface and drag-and-drop editor simplify campaign creation and management. 
Competitive pricing plans suitable for small businesses.  

Cons

• Constant Contact may have fewer customization options than more advanced platforms like Klaviyo.  

• Advanced features and scalability options may require higher-tier plans. 

14. Moosend

Moosend is a great Klaviyo alternative to power up your eCommerce store with advanced email creation tools, powerful marketing automation, and lead generation features. Starting with lead generation, Moosend helps you expand your subscriber base with newsletter signup forms and landing pages. 

After collecting your new subscribers’ email addresses, you can easily use the segmentation features to divide your contacts into lists with similar interests. This will help you personalize your messages and build strong relationships with your audience more easily.

Compared to Klaviyo, Moosend’s email template software and automated workflows are more user-friendly and powerful for creating and automating targeted email marketing campaigns, such as welcome and abandoned cart series for your audience. 

Engaging Customers with Smart Recommendations and Templates

The email builder is also equipped with product recommendations to engage your potential customers with products that interest them. It sports an array of eCommerce email newsletter templates to help you save time and effort. Then, you can hop onto the visual workflow builder to craft drip campaigns that will nurture them into advocates of your online business.

Reliability and Integration

If you want A/B testing and real-time reporting, Moosend’s got you covered. And for those worrying about email deliverability, the tool has a sending score of 98% to land your messages in your subscribers’ inboxes. You can benefit from Moosend’s SMTP server, transactional emails, and numerous eCommerce and CRM integrations, including:

• Magento

• WooCommerce

• Salesforce  

Features

• Drag-and-drop email editor  

• Email list management tool  

• Transactional emails (e.g., order confirmations and shipping details)  

• Fully customizable email templates  

• Popups and landing pages to boost lead generation  

• Marketing automation workflows for better conversions  

• Robust reporting and analytics to monitor performance  

• Integrations, either native or through Zapier  

Pros

• Intuitive editor with powerful features (countdown timers, dynamic content).  

• Easy-to-set-up automations with advanced triggers and actions.  

• High email deliverability.  

Cons

• No SMS marketing options  

• Signup forms lack advanced customization options  

15. GetResponse

GetResponse is a suitable Klaviyo alternative for online business owners who want a simple and less expensive email marketing tool. The platform offers numerous features to help you grow your eCommerce sales, such as automated workflows to target your shoppers with the right offers. 

Seamless E-commerce Integrations

Apart from the email campaign builder, GetResponse offers one-click integrations with popular eCommerce platforms to help you streamline your marketing efforts. You can seamlessly connect your apps to sync:

• Customer data

• Order history

• Products

Marketing automation is also part of the deal, with a workflow editor and prebuilt sequences to save time. You can create a series of different campaigns to target your new subscribers and cart abandoners and re-engage your disengaged audience with relevant content. 

Beyond the Inbox: SMS Marketing for Customer Engagement

This email service offers SMS marketing options to help you keep your customers up-to-date with their orders and retarget them. That’s great if you are following a more omnichannel marketing strategy. 

GetResponse Features

• Advanced segmentation  

• Landing page builder  

• Email list segmentation  

• Web push notifications  

• Contact scoring  

Pros

• Conversion funnels (great for eCommerce stores)  

• List automation tools  

• Google and social media ads  

Cons

• Email automation is available only on pricier plans  

• Pricier compared to its alternatives  

16. Sender — Best Klaviyo Alternative for Email Marketing

Sender has become an excellent alternative for eCommerce businesses that feel trapped between growing lists and increasing email marketing costs. Compared to Klaviyo’s expensive scaling options and a tight free plan, Sender offers a refreshing mix of affordability, deliverability, and simplicity without cutting corners on what brands need. 

A Straightforward Alternative to Klaviyo

Sender is refreshingly straightforward and shines in every aspect where Klaviyo disappoints eCommerce store owners aiming for scalability. The visual automation builder simplifies the setup, and pre-made workflow templates help launch in minutes, not hours. You get ready-to-launch flows for:

• Welcome sequences

• Cart abandonment

• Reactivation drips

Powerful and Simple Segmentation

Segmentation capabilities are simple to implement yet powerful. You can group your customers by behavior, purchase activity, engagement levels, or even custom fields without needing to wrestle with complicated logic. Support is another area where Sender wins over Klaviyo by a long shot. 

While Klaviyo still lacks a reliable 24/7 live chat and often pushes users toward help docs, Sender’s team is always reachable via live chat with a response time of less than 10 seconds.  

Standout Features

• Intuitive automation builder & workflow templates.

• Easily build welcome flows, cart recovery, and contextual promotion campaigns using a visual builder and pre-built automation flows.  

• Dynamic segmentation.

• Target users based on purchases, behaviors, demographics, or engagement without complex setups;  

• All-in-one dashboard: Email, SMS, forms, automations, everything inside an intuitive, lightweight, and easy-to-use dashboard

• Strong deliverability: Consistently lands in inboxes without the random engagement drops reported with Klaviyo.  

Sender vs. Klaviyo

If your eCommerce business relies heavily on email marketing, Sender strips down the complexity and delivers a clean email marketing alternative. It’s perfect for stores where growing your list and sending personalized campaigns matter more than anything else. 

Instead of the bloat, the pricing cliffs, or the deliverability uncertainty that often come with Klaviyo, Sender offers powerful segmentation, faster set-ups, and affordable scaling. It’s not just a budget pick — it’s the smartest pick.  

17. Kit  (formerly ConvertKit)

If you’re a small eCommerce brand, digital product seller, or creator building a small shop, Kit offers a fresh alternative to traditional email marketing solutions. Compared to Klaviyo, which leans heavily into big-store eCommerce strategies, Kit feels lighter, friendlier, and more tuned to personal brand-driven businesses. 

An All-in-One Platform for Creators

Kit is primarily a creator-centric platform. Everything from landing pages to automated emails is designed to be intuitive and support a solo operation. You can:

• Set up basic lead capture forms.

• Launch simple email automations.

• Sell digital products directly from the platform without any third-party integration.

A Unique Approach to Audience Growth

One of the features we liked was its Recommendations network. Your newsletter can get recommended inside other creators’ newsletters (using Kit), which helps small brands grow organically without ad spending. That’s a very different growth approach compared to Klaviyo, where audience growth still depends primarily on your own paid or organic efforts. 

Nevertheless, brands with complex eCommerce needs like syncing complex SKU-level purchase data or dynamic product recommendations inside emails can feel boxed while using Kit.  

Standout Features

• Creator-first tools: Readymade templates, newsletter automation sequences, and basic nurturing flows without steep learning curves.

• Audience growth engine: Powerful creator recommendation network to grow your list via other creators’ audiences.  

• Digital selling solutions: Launch digital stores directly for selling ebooks, courses, or unique product lines;  

• Automation builder: Visual workflow builder to welcome subscribers, nurture leads, and trigger emails based on actions.  

Use Cases by Industry

Kit is best for creator-led personal brands and small retailers with a large audience and simple customer journey. Here are some use cases:  

• Solo eCommerce founders: Sell digital goods, merch, or simple product bundles without building complex funnels.

• Digital creators: Run newsletters, sell courses, ebooks, or promote paid community memberships.

• Micro eCommerce brands: Capture early leads, launch products, and nurture customer lists without high overheads.  

Limitations

Though Kit is a nice platform for creators, it has several limitations for eCommerce brands that need deep behavior targeting. Here are some limitations:  

• Limited eCommerce depth: No dynamic product recommendations, complex SKU-level flows, or advanced cart recovery.

• Creator-centric ecosystem: Works better for creators selling digital goods than high-volume physical product stores.

• Scaling constraints: Monetization tools are great for personality-driven brands, but there are limited scaling opportunities for core eCommerce promotions.  

Kit vs Klaviyo

Kit offers a breath of fresh air for small creators and eCommerce founders who care more about community than complexity. It’s a friendly, fast way to build an audience, send polished emails, and sell digital offers without getting buried under heavy setup. 

If you’re running a full-scale eCommerce store and need complex cart recovery sequences, customer segmentation, or intelligent product recommendations, Kit might not outdo what Klaviyo offers. But if you’re just getting started as a community-first brand, you can give Kit a go.

18. AWeber

If your brand relies heavily on building a big, well-organized list and nurturing it systematically, AWeber has an edge over Klaviyo. While Klaviyo excels at behavior-driven flows and predictive segmentation, AWeber shines when you want solid list control:

• Clean tagging

• Simple segmentation

• Fast broadcast campaigns

Using AWeber felt refreshingly straightforward compared to other eCommerce-first email marketing platforms. Setting up lists, assigning custom tags, and building subscriber-specific automations took minutes. 

If you’ve got a small online store or are selling through Shopify and have straightforward buyer journeys, AWeber’s flow is easy to get comfortable with. Their recent eCommerce landing page features are a nice bonus, too. 

User-Friendly E-commerce for Digital and Physical Goods

You can create checkout-ready landing pages for digital products, workshops, or physical goods, connecting directly to Stripe. It doesn’t offer Klaviyo’s profound cart abandonment or SKU-triggered flows, but for creators, small shops, or anyone starting with eCommerce, it’s a user-friendly solution (and cheaper than Klaviyo).  

Standout Features

• Custom audience tags: Apply tags during signups, purchases, or link clicks for targeted email campaigns.

• eCommerce landing pages: Sell products and services through built-in landing pages with Stripe integration.

• Email broadcasts: Quickly segment and blast emails to engaged users without overcomplicating your flow.

• Basic automations: Build automations triggered by tags and form signups to nurture audiences without a learning curve. 

Use Cases by Industry

AWeber is good for eCommerce brands that prioritize growing and organizing customer lists over running complex, AI-driven marketing funnels.  

• Starter Shopify stores: Sell a few core products or run promotions without needing deep behavior flows.

• Digital product brands: Launch ebooks, courses, or workshops without setting up a full eCommerce platform.

• Small-scale retailers: Run clean, segmented broadcasts for sales, launches, or seasonal campaigns with minimal setup.  

Limitations

If you’re aiming for high-end eCommerce personalization, AWeber has real ceilings you’ll hit faster than you would with Klaviyo. Here are its limitations:  

• Limited behavioral triggers: No native dynamic content, product recommendation blocks, or multi-layered cart recovery.

• Manual segmentation: Most list organization relies on user tagging or static segment setups.

• Basic reporting: eCommerce tracking is functional, but lacks detailed lifetime value tracking or predictive analytics.  

AWeber vs Klaviyo

AWeber is built for businesses that want a clean, fast way to manage their lists, nurture audiences, and sell without needing advanced eCommerce automation. It’s an excellent fit for small shops and creator-led brands focused on building meaningful customer relationships. 

A Cost-Effective Solution for Growing Lists

Though Klaviyo offers more features in terms of segmentation and personalization, the complexity can overwhelm small teams and can get costly as your list grows. If you need a simple solution for nurturing your list and can manage segmentation through tags, you should think about AWeber. 

19. Iterable

Iterable combines email, SMS, in-app messaging, push notifications, and social advertising into a single workflow for consistent and personalized communication with audiences at every touchpoint. It streamlines campaign management and improves audience segmentation and targeting. 

The Cross-Channel Advantage

Why Iterable is a good Klaviyo alternative: Iterable enables your team to create cohesive cross-channel campaigns without multiple tools. It provides visual journey mapping and detailed audience segmentation for more targeted and timely campaigns. 

The platform's intuitive interface makes designing and executing campaigns easy, while its in-depth analytics provide insights into campaign performance and customer engagement.  

Standout Features and Integrations

• Visual workflow builder that simplifies the creation of automated customer journeys.

• Iterable's dynamic content capabilities that let you personalize messages for each recipient. 

• Offers A/B testing to optimize your campaigns and improve results.

• Integrations include:

  • Salesforce

  • Shopify

  • Marketo

  • Google Analytics

  • Segment

  • Twilio

  • Facebook

  • Slack

  • Snowflake

  • Amazon Redshift  

Pros

• Flexible audience segmentation  

• Advanced omnichannel marketing tools  

• Real-time customer data updates 

Cons  

• Basic SMS marketing tools  

• Limited reporting customization  

20. Keap

Best for CRM and automation Keap combines CRM capabilities with email and marketing automation and leads tracking. It’s an all-in-one solution that simplifies operations by:

• Managing contacts

• Automating marketing tasks

• Streamlining sales processes

Why Keap is a Good Klaviyo Alternative

• Keap’s built-in CRM helps your team track customer interactions.

• It has automation tools that create personalized follow-ups, schedule reminders, and manage tasks efficiently.

• The tool includes an easy-to-use interface for creating and automating personalized marketing campaigns and highly customizable templates for emails and landing pages.  

Standout Features and Integrations  

• Advanced lead tracking that lets you monitor prospects throughout the sales funnel.

• Automated follow-up sequences help ensure timely communication with potential clients.

• Customizable templates that allow you to create consistent branding in your marketing materials. 

• Integrations include:

  • QuickBooks

  • Zapier

  • Gmail

  • Outlook

  • Shopify

  • WooCommerce

  • WordPress

  • Leadpages

  • Mailchimp

  • Salesforce  

Pros

• Streamlined lead capturing  

• Integrated sales pipelines  

• Intuitive automation builder 
  
  
  

Cons

• Limited reporting features  

• Minimal multichannel support  

21. Benchmark Email

Best for simple email creation

Benchmark Email offers tools for creative and straightforward emails. It focuses on simplicity, allowing businesses to craft campaigns without coding, making it a suitable option for businesses needing uncomplicated email creation.

Why Benchmark Email is a Good Klaviyo Alternative

Benchmark Email’s drag-and-drop editor and customizable template allow your team to build visually appealing emails quickly. It includes real-time email previews, ensuring your designs fit across all devices. The tool also provides tools for adding personalization to your messages and testing and optimizing campaigns.  

Standout Features and Integrations  

• Detailed email tracking that provides insights into open and click rates.

• A/B testing lets you compare different email versions to see what works best.

• Autoresponders help you automate follow-up emails to keep your audience engaged.

• Integrations include Shopify, Zapier, WooCommerce, WordPress, Salesforce, PayPal, Google Analytics, Facebook, Twitter, and LinkedIn.  

Pros  

• Effective A/B testing  

• Built-in survey tools  

• Mobile-responsive templates  

Cons

• No built-in SMS tools  

• Limited advanced segmentation  

22. Zoho Marketing Automation

Best for small to medium businesses

Zoho Marketing Automation offers tools to manage email, social media, and SMS campaigns for small to medium businesses. It provides an intuitive interface with:

• Lead scoring

• Customizable customer journeys

• Affordability

• Integration with Zoho’s ecosystem

Why Zoho Marketing Automation is a Good Klaviyo Alternative

Zoho Marketing Automation provides an easy-to-use interface and features like lead scoring, behavior-based targeting, and detailed analytics, making it well-suited for SMBs. You can create personalized customer journeys and segment your audience for better engagement. Its marketing planner lets you organize campaigns effectively, saving time and effort. The platform's cost-effective pricing makes it accessible for businesses with tighter budgets.  

Standout Features and Integrations 

• Lead nurturing, which automates engaging prospects over time.

• The social media integration allows you to manage and schedule posts directly from the platform.

• Zoho's drag-and-drop editor simplifies the creation of emails and landing pages.  

• Integrations include Zoho CRM, Zoho Campaigns, Salesforce, Slack, Google Analytics, WordPress, Shopify, Facebook, Twitter, and LinkedIn.  

Pros 

• Intuitive drag-and-drop builder  

• Flexible automation workflows  

• Integrated CRM connectivity  

Cons

• Basic analytics dashboards  

• Limited third-party integrations  

23. MessageGears

Best for enterprise-level email marketing

MessageGears connects directly to the data warehouse, enables real-time personalization, and eliminates data syncing. It is built to handle large-scale campaigns with billions of recipients, making it ideal for enterprises. 

Why MessageGears is a Good Klaviyo Alternative

MessageGears has on-premise cloud hybrid solutions, allowing your team to leverage existing data without moving it to the cloud. It manages high-volume campaigns with fast data processing capabilities to ensure timely and accurate email delivery. The tool also provides advanced analytics to track and optimize campaign performance.  

Standout Features and Integrations  

• Advanced segmentation that lets you precisely target specific audience groups.

• The real-time data access provides up-to-date insights into customer behavior.

• MessageGears offers flexible deployment options to suit your organization's needs.

• Integrations include:

• Salesforce

• Amazon Redshift

• Snowflake

• Oracle

• Google BigQuery

• IBM Db2

• Microsoft SQL Server

• MySQL

• PostgreSQL

• Teradata

Pros

• Advanced API integrations  

• Flexible hybrid deployment models  

• Direct data source access  

Cons

• Basic SMS campaign tools  

• Limited small-business features

24. Listrak

Best for cross-channel engagement

Listrak offers powerful tools for cross-channel engagement that integrate with email. SMS. social media platforms, and web campaigns. Its unified platform provides advanced personalization to deliver targeted messaging across multiple touchpoints. 

Why Listrak is a Good Klaviyo Alternative

Listrak focuses on cross-channel engagement with features like:

• Unified customer journey orchestration

• Predictive analytics

Seamless Cross-Channel Campaigns

Its integrated email and SMS campaigns ensure your team can connect with customers through their preferred channels. You’ll also benefit from AI-driven tools for segmentation and personalization that help optimize engagement and reporting tools to improve marketing strategies.  

Standout Features and Integrations

• Advanced segmentation that lets you precisely target specific customer groups.

• The SMS marketing tools ensure you can reach your audience on their preferred devices.

• Listrak's AI-driven product recommendations boost conversions by suggesting relevant products to customers.

• Integrations include Shopify, Magento, BigCommerce, Salesforce, Google Analytics, Facebook, Instagram, Twitter, Adobe Commerce, and Microsoft Dynamics.

Pros  

• AI-powered personalization

• Predictive analytics tools

• Advanced cross-channel capabilities 

Cons

• Complex user permissions setup  

• Limited social media tools  

25. Encharge

If you’re looking for a Klaviyo alternative that doesn’t feel clunky, confusing, or over-engineered, Encharge is it. It’s built for digital teams that want flexible, powerful automation—without spending hours figuring it out. Encharge lets you create email journeys that make sense. 

The Intuitive Flow Builder

With the Flow Builder, you can drag, drop, and map out entire automations in minutes. And it’s not just visual; it’s smart. Flows react instantly to what your users do on your site or in your product. It’s kind of like Klaviyo, but less bulky—and more focused on real behavior-based marketing.

Why Choose Encharge Over Klaviyo?

Klaviyo is great… until it isn’t. It can be a powerhouse, but many users hit a wall when the interface slows down or pricing spikes as they scale, especially if you’re not an ecommerce brand inside Shopify. Encharge is more flexible. You’re not tied to a specific platform. Whether you’re SaaS, B2B, or running a digital product, Encharge just works.

Smart Features and Human Support

With features like User Segments, Behavior Emails, and Transactional Emails, your messaging becomes ultra-targeted and on-point without needing a PhD in data logic. And the best part? It doesn’t feel like a “platform.” It feels like a tool built by marketers who get it. Support is fast and human. No more waiting 48 hours to fix something that should’ve taken 5 minutes.

Real-Time Automation and Diverse Applications

Every Encharge plan includes:

• Real-time live chat: You’re never on your own. So, all in all, here’s what Encharge has checked as an alternative to Klaviyo: Automation that reacts in real time to what your users do.

• Built for more than eCommerce: Perfect for SaaS, digital products, and service brands Clean UX + friendly support that doesn’t ghost you.

Key Features of Encharge

While Klaviyo leans heavily into eCommerce, Encharge gives you more versatility. You’re not locked into email + SMS for Shopify. You get real behavior-driven automation for any kind of business.

• User Profiles: Track every action a user takes on your site or app, and use that data to personalize messages or trigger automations.

• Flow Builder: A visual journey builder that lets you automate like a pro—with zero overwhelm. 

• User Segments: Dynamic lists that update in real-time, based on user behavior.

• Behavior Emails: Send emails based on clicks, page views, signups, or any custom event. 

• Lead Scoring: Score contacts automatically based on activity and intent.

Pros

• Built for SaaS and non-ecom businesses

• Visual automations that feel intuitive

• Behavior-based email triggers

• Super fast, friendly support

• Clean, uncluttered UX 

Cons

• No SMS feature (email-focused) 

• No forever-free plan 

26. MailerLite

MailerLite is loved for its clean interface, generous free plan, and all-in-one toolset that covers:

• Email

• Websites

• Landing pages

• Automation

It’s an excellent fit for small teams, creators, and startups that want modern features without high monthly costs. While it’s not as data-heavy or as customizable as something like Encharge, it’s a solid pick if you want to keep things simple (and beautiful). 

Key Features

Drag-and-drop email builder and visual automation 
Built-in website and landing page creator 
A/B testing, auto-resend, and innovative content features 

Pros

• Modern, beginner-friendly interface

• Affordable plans with generous limits

• Great landing page and form builder

Cons 

• Limited reporting compared to Klaviyo

• Fewer deep eCommerce integrations

MailerLite vs. Klaviyo

MailerLite is a good alternative for eCommerce stores that want to keep things simple. It has solid features to automate email marketing for eCommerce without overwhelming users with complexity.

Related Reading

• How to Improve eCommerce Customer Experience
• Ai Tools for Ecommerce
• B2B eCommerce Personalization

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Related Reading

• AI in Ecommerce Examples​
• eCommerce Customer Journey