
28 Brilliant Ecommerce Personalization Examples That Convert
July 27th, 2025
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Personalization is one of the most effective ways to increase sales and improve the customer experience. Why? Because it helps brands create more relevant shopping experiences. For example, let’s say you own an online store that sells outdoor equipment. If a customer visits your store, browses your selection of tents, and then returns a few days later to find a homepage filled with recommendations for tents, they’d probably be quite pleased. This article eCommerce personalization tools will explore actionable ecommerce personalization examples you can quickly apply to increase conversions, boost engagement, and create a more tailored customer experience across your store.
Ground’s ecommerce personalization platform can help you achieve these objectives by providing actionable ecommerce personalization examples that you can quickly apply to increase conversions, boost engagement, and create a more tailored customer experience across your store.
Table of Content
Why is Personalization Key to eCommerce Growth?
28 Brilliant eCommerce Personalization Examples
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Why is Personalization Key to eCommerce Growth?

With consumers exposed to personalized shopping experiences from Amazon and other online giants, it’s no wonder that personalization is now a top priority for ecommerce businesses. Eighty-eight percent of customers say they now expect personalized experiences when shopping online. Studies indicate that customized experiences enhance key metrics, including:
Conversion rates
Average order value
Retention
Customer lifetime value
For instance, personalized product recommendations can increase conversion rates by up to 8% and increase average order value by 12%.
As third-party cookies crumble, brands are turning to first-party data to deliver the personalization experiences customers want. First-party data can help create more relevant and powerful personalization experiences throughout the e-commerce funnel and can even be integrated into in-person experiences.
The Benefits of Personalization for eCommerce Performance
When done correctly, ecommerce personalization enhances the online shopping experience for customers and improves key performance indicators for businesses.
Here’s a closer look at some of the benefits of ecommerce personalization.
Increase Conversion Rates
With personalization, you can show relevant products to your customers based on their browsing history. According to a report by the ecommerce personalization platform and consultancy Monetate, personalized product recommendations can increase conversion rates by up to 8% thanks to the increased relevance of the suggestions.
Personalized recommendations also increase lifetime value, as they enhance the likelihood that a customer will return for additional purchases.
Improved Customer Experience
By creating a personalized shopping experience tailored to customers’ needs and interests, you can enhance overall customer satisfaction. It also makes the shopping experience more convenient, something that 87% of millennials say impacts their decision-making, according to market research from data and tech company Numerator.
The Power of Personalized Outreach: Email, Social, and Beyond
And it’s not just the experience of browsing: Personalized marketing also increases the relevance of outreach efforts, lowering the chances that a customer will hide advertisements in their social feeds or unsubscribe from a company newsletter, thereby keeping the channels of communication open.
Customer service agents, whether human or AI chatbots, are better equipped to provide the support their customers need when they are fully briefed with a customer profile that includes past purchases, browsing history, and issues they have previously communicated about. Such personalized customer service experiences are a powerful means of retaining customers.
Higher Average Order Value (AOV)
You can also increase AOV with ecommerce personalization. Monetate found that brands can increase AOV by up to 12% by tailoring the customer journey. Personalized product recommendations can help cross-sell and upsell complementary or higher-value items. You can also send tailored discounts and bundle products based on buying behavior.
You know that customer service example we just discussed? Once an agent has provided excellent service, that’s a great time to cross-sell or upsell. Cross-selling can even be the solution when a customer calls in looking for an out-of-stock product. With customer buying habits and previous purchases in hand, the agent can easily recommend similar products to satisfy the customer’s needs.
Personalization in 2025: Full-Funnel Strategies
Personalization in 2025 is all about the full-funnel strategy. You can't just think about personalizing the retention experience or the site experience for first-time visitors. The question is about how you personalize all touchpoints, especially the communication side.
Ground AI is a comprehensive solution that utilizes three AI models working in tandem.
Greet AI helps first-time customers by personalizing the welcome offer based on source behavior (i.e., the Meta or Google ad from which someone came), and dynamically showcases the right offer at the right time.
ReBeat AI, on the other hand, personalizes the retention piece of the funnel for existing customers.
Ground AI is the leading AI revenue driver, helping brands grow impossibly fast with our eCommerce personalization platform.
Ground's Triple Threat: Acquiring, Converting, and Retaining Customers
Brands using Ground grow, on average, 20% more a year. That’s $200K in extra revenue if you’re making $1M today! With Ground, you can automatically acquire more first-time customers, ensure you're converting as many bounced sales, and increase repeat purchase revenue (more cross-selling, replenishment, and subscriptions).
Book a call for a free action plan and get an ROI guarantee or your money back.
Related Reading
• Personalized Shopping Experience
• Best eCommerce Tools
28 Brilliant eCommerce Personalization Examples

1. Personalized Product Suggestions (Amazon)
Personalized product suggestions are no longer optional; they are an expectation. Studies show that 35% of Amazon’s revenue comes from its recommendation engine. And the more your eCommerce site resembles Amazon in its product suggestions, the better. Shoppers enjoy finding what they’re looking for quickly and easily, and personalized product recommendations help them achieve this goal.
A good example of this is the “Related Product” section on Amazon’s product pages. Instead of merely showing products that are commonly purchased together, Amazon’s recommendations are personalized to each user based on their unique browsing and purchase history.
2. Timely Discounts (HBO Max)
We all love a good deal, especially when it feels like a tailored opportunity. Take my experience: I was eyeing pricey office chairs, and suddenly a $175 option, while still a splurge, felt like a relative bargain. This is the power of personalized discounts, meeting customers precisely when and where they're most receptive.
Leveraging Data for Targeted Deals: Beyond Product Recommendations
By utilizing the same data that powers personalized product suggestions, you can target buyers with relevant offers. The key is strategic timing; don't discount for someone already ready to pay full price. Instead, use abandoned cart emails or exit banners to present offers on items customers are genuinely interested in.
This thoughtful approach can tempt them into a purchase they were about to pass on, much like that perfectly timed HBO Max ad that appeared on my Instagram feed right after a show premiere.
3. Target Localization (Land Rover)
The most common data category to use for personalization is individual behavioral data, including:
Purchase history
Browsing history
Email open rates
Link click-throughs
Other relevant data
But you can also personalize the shopping experience geographically. Take, for example, this ad from Land Rover. While it did not take into account my purchase history or browsing history, it did notice that I was in Mexico when I received the ad.
4. User-Generated Content (Dragon Secret)
Here's a way to make the most of someone's customer data: run your ads on social media platforms that already do most of the targeting work for you. Instagram and TikTok, in particular, work diligently to ensure that their in-app shopping opportunities align seamlessly with each user's interests. Run your ads there, and let them do the work of finding your prospective customers.
This works for professionally produced ads, but what's even more effective is promoting user-generated content (UGC) or social content that your buyers created on their own. Influencers are required to include a "Paid partnership" tag for paid promotions, so I see content that doesn't have that tag, and I know that the creator is posting about a product for no reason other than that they genuinely love it.
5. Social Retargeting (D&D Beyond)
With social media, you can also utilize strategic timing to ensure your ads appear on the proper account timelines at the optimal time. The principle here is the same as that of abandoned cart emails: target users who have recently shopped at your store or have been engaging with your emails and other content.
The more you appear in your customers' day-to-day lives, the more likely they are to progress down the lead generation funnel and make a purchase. Take, for example, this ad from D&D Beyond.
6. Post-Purchase Thank-Yous (Insomnia Cookies)
It may seem to customers that the purchase is the end of the ride, but as brands, we're always hoping those customers will come back in line for another go. But if you've ever purchased something you love, a boutique dice set, for example, and then found yourself wondering months later where you got it, you know that even happy customers may not automatically return.
Repeat buyers often require nurturing, as they need to be reminded and incentivized to return. In a crowded online marketplace, they may not explicitly recall your store name, which is where post-purchase check-ins can be helpful.
Automating Gratitude: Driving Loyalty and Reviews with Thank-You Campaigns
Following up with a thank-you offer offers three significant benefits: It helps keep your brand top of mind for customers. It can incentivize customer reviews. It can incentivize repeat purchases. If you can nail all three benefits, you've achieved perfection.
A great follow-up to a successful sale might include a link to a review form (such as your Google My Business page), a one-time discount on their next visit, or both. By automating thank-you campaigns, you can efficiently work this tactic into every sale.
7. Curated Bundles (Spotify)
Let's play a game. It's called "Log in to Spotify and Tell Me What You See." While I wait, here's mine: If you played, you likely noticed most of Spotify's homepage real estate is dedicated to playlists curated by staff and algorithms. These playlists account for nearly a third of their listening time. Of that listening time, about half is dedicated to algorithmically curated playlists based on users' listening history.
Curated Product Bundles: Learning from Spotify's Strategy
Spotify may not be an eCommerce platform in the same way as your business, but the principle is valuable. They have tens of millions of songs (read: products), and that sort of catalog can be overwhelming. Unless users come to the platform with a specific song (or product) in mind, they need a starting point.
By creating similar curated product bundles with themes, you can improve users' shopping experience. Consider adding seasonal bundles (Beach Vibes, All About Autumn, Spring Must-Haves), holiday collections (Ghoulish Goods, Here for Hanukkah, Cozy Christmas), or other topical themes that align with your products. Heavy alliteration is not required, but it is encouraged.
8. Recent Bestsellers (Sephora)
Going back to Spotify, their most popular playlists show users love culling those 70 million song choices down to a handful of the most popular picks. Today's Top Hits and Global Top 50 account for 43.67 million followers, which, if my math is correct (always a risky proposition when 10-sided dice aren't involved), accounts for a quarter of the top 20 most-followed playlists' followers.
Helping Shoppers "Whittle Down Options": The Power of Personalized Popularity
Researchers have demonstrated the same concept in non-Spotify contexts as well. You can see how this applies to your e-commerce business. If you sell a wide range of products, personalized bestseller lists can offer shoppers a convenient way to narrow down their options quickly.
A good example of this is Sephora's "Bestsellers" pages. Sephora offers a general bestseller page, as well as links to pages featuring tailored products under categories such as makeup, skincare, fragrance, and more. Just like Spotify listeners, beauty product enthusiasts may appreciate being able to access the most popular products directly.
9. "We Miss You!" Re-Engagement Messages (Otrium)
Who doesn't want to be missed when they're gone, especially when it means 20% off your next purchase? Given that the cost of acquiring new customers is vastly more expensive than retaining existing ones, reducing these losses represents a significant opportunity to preserve revenue. Re-engagement tactics, such as the "We miss you!" message, incentivize past and potential customers to stay loyal or continue their purchasing journey.
A successful re-engagement campaign should be relevant and valuable. By offering data-driven recommendations based on user browsing behavior to cross-sell or upsell, or by incentivizing returns with discount codes, you can enhance your brand's presence and potentially convert inactive customers into repeat customers.
10. Targeted On-Site Pop-Ups (Prose)
Pop-ups are most effective when they're catered to specific users based on their browsing habits and position in the sales process.
Here are a few examples of targeted pop-ups that meet users where they are:
Discounts to new users for their first purchase.
Discounts are offered to users who have browsed but not added items to their cart in exchange for signing up for the newsletter.
Free shipping is available to users who have items in their cart totaling above a specified spending threshold.
Abandoned cart reminders to users with items in their carts.
Welcome-back offers to returning customers.
Browsing history reminders for returning shoppers.
11. Customer Review Engagement (Trust Pilot)
When's the last time you were so thrilled to buy something you didn't even need to bother reading reviews first? Since nearly everyone uses reviews to inform purchasing decisions, eCommerce marketers should incorporate this into their personalization strategy.
At the post-purchase phase, reviews significantly impact customer experience by enabling you to maintain engagement with satisfied customers and potentially mitigate suboptimal buying experiences.
Automating Review Management: Efficiency in Building Brand Trust
At the pre-purchase phase, reviews (and your responses) influence the way would-be shoppers perceive your brand. Engaging with users demonstrates that your business values them and recognizes their importance. And by automating review follow-ups, you can easily store and respond to reviews with maximum efficiency.
12. Augmented Reality Experiences (Ray-Ban)
One of the challenges of online shopping is the inability to try products in the flesh. Augmented reality (AR) seeks to bridge this gap. For example, Ray-Ban offers an AR feature where customers can virtually "try on" sunglasses using their device's camera. (I prefer classic Wayfarers, personally.) This approach provides a closer approximation of the in-store experience, allowing users to make more informed decisions.
Beyond eyewear, AR can be applied to other products, such as furniture, allowing customers to visualize how items would fit into their space. This enhanced user experience not only aids in decision-making but can also reduce return rates due to unsatisfactory purchases.
13. Interactive Quizzes (Beardbrand)
Many shoppers appreciate guidance when it comes to finding the right product for their needs. By integrating quizzes that ask shoppers about their preferences, habits, or needs, you can provide product recommendations tailored specifically for them.
This not only personalizes the shopping experience but can also increase the likelihood of a purchase.
14. Loyalty Program Personalization (Chubbies)
Loyalty programs are not new, but personalizing them can make them far more effective. Instead of offering flat rates on points, customize the rewards based on a special day, like a birthday, or a specific action you want the customer to take, like following your brand on Facebook.
15. Dynamic Content Display
Dynamic content displays change the content of your commerce website based on the user’s demographics, location, or behavior. This enables your online store to display personalized product recommendations and promotions tailored to individual users. Dynamic content displays are a foundational part of eCommerce personalization, as your content must be dynamic to offer truly personalized web content.
A notable real-world example of this is the way Spotify customizes its homepage with music playlists and album suggestions tailored to a user's listening history. By dynamically adjusting content to match each user's unique tastes and interests, Spotify enhances user engagement, increases the time spent on its platform, and ultimately drives subscriptions and revenue.
16. Personalized Search Results
Personalized search results surface recommendations tailored to a user's past behavior and preferences. Customized search results demonstrate that your online store or marketplace is attentive to users and aware of their preferences. An example of customized search results is provided by Airbnb. When users search for accommodations, Airbnb utilizes personalized search algorithms to provide listings that align with the traveler's preferences and past booking history.
For instance, if a user frequently books family-friendly listings, the search results will prioritize such options, making it easier for them to find accommodations suitable for their needs. Other shared preferences include geographic suggestions, pet-friendly bookings, and amenities such as pools. This way, Airbnb ensures that users are more likely to find accommodations that meet their expectations, leading to higher customer satisfaction, more bookings, and higher revenue.
17. User-Specific Discount Offers
User-specific discounts involve offering special deals or discounts tailored to a user's shopping history and personal information. User-specific discounts are a strong mark of eCommerce personalization and a prime example of a personalization strategy that makes customers feel recognized and wanted.
User-specific discounts can be offered based on:
Browsing history, age
Marital status
Even proximity to a consumer’s birthday.
Sephora, a cosmetics retailer, implements personalized discounts through its Beauty Insider program. Sephora offers tiered rewards based on a customer's spending habits and preferences, providing them with exclusive discounts, free products, and early access to sales events. This personalized approach not only incentivizes customers to return and make more purchases but also strengthens the bond between the brand and its loyal shoppers.
18. Customized Navigation and Menus
Customized navigation and menus in e-commerce refer to website menus and navigation tailored to user behavior and preferences. It’s a strong eCommerce personalization technique that enhances user engagement and serves consumers what they want, fast. An example of customized navigation and menus is found on the streaming service Hulu.
Hulu customizes its homepage based on the user's viewing history and preferences, presenting them with personalized menus and content categories that align with their interests. This feature ensures that users can easily discover content they are likely to enjoy, increasing engagement and satisfaction, and upping the odds of resubscribing and encouraging friends to sign up for the platform.
19. Segmented Push Notifications
Push notifications are sent based on specific customer segments or behaviors. In e-commerce personalization, push notifications are a strategic and targeted way to deliver messages to specific groups of customers. An example of segmented push notifications comes from Starbucks. Starbucks mobile app users receive personalized offers and reminders.
For instance, frequent customers might receive notifications about loyalty program rewards, while occasional visitors could receive promotions to encourage more visits. Visitors also get notifications if they’re near a Starbucks store. This way, Starbucks engages customers, gets them to stores, and increases the number of transactions each customer completes in a week, month, or year.
20. Geo-Targeted Offers
Some brands offer special offers or content based on the user's geographical location. This eCommerce personalization technique, known as geo-targeted offers, uses location data to provide consumers with relevant:
Discounts
Promotions
Product recommendations
When users open the app, they often receive notifications for nearby restaurants or those offering special deals in their vicinity. This geo-targeting approach not only encourages users to place orders but also enhances the user experience by making it easier to discover and order from local restaurants. This way, it encourages fast purchases at restaurants the user is familiar with, leading to more sales and returning customers.
21. Personalized Landing Pages
Personalized landing pages in eCommerce provide visitors with a unique and tailored experience, often showcasing products, promotions, or content that align with their interests or past behavior. Personalized landing pages are a powerful tool to capture visitors' attention and drive engagement, as visitors who are served relevant landing pages stay on eCommerce sites longer and are more likely to complete purchases.
Zara customizes its website's landing page based on a user's browsing history and preferences. For example, if a visitor frequently views men's clothing, the landing page will prominently feature men's fashion items, enhancing the chances of conversion and customer satisfaction.
22. Automated SMS Campaigns
Automated SMS campaigns are an eCommerce personalization technique in which brands send timely and personalized messages, such as:
Order updates
Product recommendations
Exclusive offers
This helps increase engagement and encourage repeat purchases. An example of an automated SMS campaign is H&M. H&M sends automated SMS updates about the status of orders, estimated delivery time, and occasionally, special discounts on related products. This approach keeps customers informed and engaged while promoting additional sales.
23. In-Session Pop-Up Offers and Discounts
In-session pop-up offers and discounts are a dynamic way for eCommerce websites to engage customers while they are actively browsing your site. They help capture customers’ attention and encourage immediate action, leading to potential sales.
Clothing retailer Forever 21 uses in-session pop-up offers and discounts. While a visitor is exploring Forever 21’s website, a pop-up window might appear, offering a limited-time discount code in exchange for signing up for the newsletter or making a purchase.
24. Leverage Intelligent Product-Detail Page Recommendations
Product-detail page (PDP) recommendations display shoppers with similar or complementary products to those they’re already interested in, based on an analysis of their browsing and purchase history, as well as their expressed preferences. You can take advantage of dynamic upselling by recommending items higher in price but similar in style or brand.
Boosting AOV with PDP Cross-Selling & Recommendations
Cross-selling on PDPs makes it easier to recommend complementary items and inspire online shoppers to increase their cart size. Pura Vida Bracelets uses Yotpo for customer reviews and Nosto for personalization.
The brand creates two recommendation categories on their product pages: Griffin Thall, cofounder of Pura Vida Bracelets, used the Nosto integration with Shopify, saying the platform “truly allowed us to sync our operations with vendors, apps and tech partners, as well as provide amazing reporting.”
25. Integrate User-Generated Content Across Your Funnel
User-generated content (UGC) can bring another dimension to your site. When you post photos, videos, and customer reviews, visitors get the chance to see your product in real life. Consumers are receptive to making peer-based decisions. In the US, 46% of consumers say they learn about new and interesting products from friends and acquaintances.
Most businesses stop short of integrating UGC throughout their onsite funnel, limiting its use to ratings on product pages or shares on social media. Shoe company SeaVees makes UGC collected from Instagram prominent on its homepage and PDPs by linking directly to a curated collection of shoppable posts, many of which are submitted by customers through SeaVees-branded hashtags.
26. Enhance AI-Driven Chatbots with First-Party Data
AI-driven chatbots and virtual assistants are changing the customer journey. These tools provide instant, personalized support and recommendations tailored to each customer's profile. A 2024 survey from Segment found that 58% of business leaders believe AI chatbots will be the most impactful personalization technology over the next 5 years.
When integrated with a unified customer data model, these AI solutions can leverage a wealth of first-party data to make each interaction more precise and relevant.
Personalized Support at Scale: Leveraging AI for Efficient Customer Service
For example, with Shop’s AI Assistant, customers can describe what they're looking for, and the AI assistant will provide contextual recommendations based on the customer’s preferences and the store's inventory.
It can also:
Suggest complementary products based on past purchases
Provide real-time order tracking updates
Offer personalized answers to frequently asked questions
Adapt responses based on the customer's shopping context
Leveraging these tools lets merchants provide 24/7 customer support while keeping each interaction personalized and relevant to the shopper’s needs.
27. Customize Checkout
The traditional view of checkout as a mere transaction endpoint is obsolete. It has become a dynamic surface for collecting critical data and conducting in-depth customer profiling, extending well beyond basic design tweaks.
For instance, Shopify enables merchants to revolutionize their checkout flow:
Expand Capabilities: Seamlessly add features such as delivery date selection, gift messaging, or gift incentives through intuitive drag-and-drop apps that inherit brand settings.
Increase Revenue Post-Purchase: Introduce one-click upsells or loyalty program sign-ups on pages displayed immediately after checkout, before the final thank-you.
Apply Tailored Rules: Implement custom logic for discounts, shipping, and payment methods using Shopify Functions, eliminating the need for complex coding.
Gain Behavioral Insights: Deploy tracking pixels or utilize prebuilt apps to monitor customer journeys and pinpoint where shoppers might abandon their purchases.
Balancing Optimization and Convenience: The Modern Checkout Imperative
This sophisticated approach empowers retailers to optimize their unique checkout experiences, whether through smart upsells, integrated loyalty programs, or specialized analytics, all while maintaining swift and convenient payment options like Shop Pay, trusted by over 150 million users.
The impact extends significantly beyond the point of purchase. Each interaction enriches your first-party data, fostering a powerful feedback loop where enhanced customer data drives superior personalization, leading to increasingly valuable customer engagements.
28. Dynamic Pricing Strategies
Dynamic pricing enables e-commerce stores to adjust prices in real-time based on factors such as supply, demand, user behavior, and loyalty status. While it can be sophisticated, dynamic pricing is a powerful tool for maximizing profits without scaring off price-sensitive customers.
How do they work:
Algorithms scan market conditions and user data, automatically tweaking prices to align with business objectives. For example, they might move slow-selling inventory or give exclusive discounts to top-tier loyalty members.
Real-world success:
Levi’s has implemented strategies (including refined pricing approaches) to keep customers coming back, boosting repurchase rates. They achieved 15,000 new customers through repurchase and engagement tactics.
Tactical Implementation for Repurchase Growth
Discover how Levi finds the right fit to boost the repurchase rate.
Implementation tips:
Segment wisely: Offer small discounts to cart-abandoners if that’s proven to push them over the finish line.
Monitor competitors: Keep an eye on external pricing to avoid significant discrepancies that customers may perceive as gouging.
Test before full rollout: Dynamic pricing can be polarizing if implemented abruptly.
Related Reading
• How to Improve eCommerce Customer Experience
• Ai Tools for Ecommerce
• B2B eCommerce Personalization
Book a Call for a Free Action Plan | Get an ROI Guarantee or Your Money Back
There’s no denying the positive impact that ecommerce personalization has on store performance. For example, one of the most extensive studies on personalization to date, conducted by Bain & Company, found that a 10% increase in personalization can boost sales by an astonishing 1 to 3%.
That’s a massive leap for making a few customers feel special. In the context of ecommerce, personalization helps improve the relevance of your marketing and makes customers feel understood.
From Clicks to Conversions: The Power of Relevant Product Displays
The more you customize their experience, the easier it is for them to find what they’re looking for. For instance, a buyer may arrive at your site after clicking on a specific product listed on a search engine results page.
Personalization lets you create a unique experience that caters to their interests by displaying this product, along with other relevant items that truly match their needs. In short, ecommerce personalization helps you improve the relevance of your marketing and, as a result, increases sales.
The AI Tool For eCommerce Personalization
Ground helps online stores generate more revenue immediately with AI. The technology analyzes individual shopper behavior in real time to create highly personalized shopping experiences that boost sales. By placing a single line of code on your website, Ground creates a unique profile for every visitor (even if they don’t convert right away).
Then, it automatically tailors the store’s product recommendations, promotions, and even content to match the preferences of each shopper.
This process helps:
Convert more first-time visitors (even if they don’t purchase right away)
Recover lost sales
Increase repeat purchases
Ground's Approach to Boosting Sales
Ground's eCommerce personalization platform is no joke. Brands using Ground grow, on average, 20% annually. That's $200K in extra revenue if you're making $1M today! With Ground, you can automatically acquire more first-time customers, ensure you're converting as many bounced sales, and increase repeat purchase revenue (more cross-selling, replenishment, and subscriptions).
Book a call for a free action plan and get an ROI guarantee or your money back.
Related Reading
• Klaviyo Alternatives
• AI in Ecommerce Examples
• eCommerce Customer Journey