About

Get to know the brand. Founded by world-renowned makeup artist Violette Serrat, Violette_FR blends the sophistication of French beauty with a modern approach to self-expression. Known for its curated, high-quality product line, Violette_FR celebrates individual beauty and empowers customers to create their own style with effortless elegance.

Testimonial

"Incredible results! I’m beyond impressed with Ground and their team — they made it so easy to get started, and immediately added significant revenue on top of what we were already making. Highly recommend Ground." - Heidi Merris, President VIOLETTE_FR

Opportunity

As Violette_FR expanded in the high-end beauty market, the brand sought ways to deepen customer engagement and unlock new revenue opportunities. Focusing on key touch points, Violette_FR partnered with Ground to enhance the customer journey using AI-driven tools.

Results

Ground’s AI technology delivered a 15% overall revenue lift for Violette_FR. The ReCartify feature was particularly transformative, driving a remarkable 37% incremental revenue lift by re-engaging customers at risk of churn. Additionally, ReBeat AI accurately predicted each customer’s next likely purchase and optimal timing, resulting in a 6x increase in repeat purchase revenue.

Through a seamless 15 minute integration, Ground unlocked substantial revenue growth, maximizing opportunities in critical engagement stages and setting the foundation for sustained growth in customer engagement and profitability.