About

Get to know the brand. Founded by world-renowned makeup artist Violette Serrat, Violette_FR blends the sophistication of French beauty with a modern approach to self-expression. Known for its curated, high-quality product line, Violette_FR celebrates individual beauty and empowers customers to create their own style with effortless elegance.

Testimonial

"Incredible results! I’m beyond impressed with Ground and their team — they made it so easy to get started, and immediately added significant revenue on top of what we were already making. Highly recommend Ground." - Heidi Merris, President VIOLETTE_FR

Opportunity

As Violette_FR expanded in the high-end beauty market, the brand sought ways to deepen customer engagement and unlock new revenue opportunities. Focusing on key touch points, Violette_FR partnered with Ground to enhance the customer journey using AI-driven tools.

Results

Ground’s AI technology delivered a 15% overall revenue lift for Violette_FR. The ReCartify feature was particularly transformative, driving a remarkable 37% incremental revenue lift by re-engaging customers at risk of churn. Additionally, ReBeat AI accurately predicted each customer’s next likely purchase and optimal timing, resulting in a 6x increase in repeat purchase revenue.

Through a seamless 15 minute integration, Ground unlocked substantial revenue growth, maximizing opportunities in critical engagement stages and setting the foundation for sustained growth in customer engagement and profitability.

6x

Lift in repeat purchase revenue

15%

Revenue lift

28x

Return on Investment (ROI)