Ground - Customer Stories

German Karbiski Jewelry adds 74% more first-time customer sales

4 min read

Elevating the contemporary experience with German Kabirski through Ground

Get to know the brand. German Kabirski is renowned in the contemporary jewelry market for crafting pieces that fuse art with the essence of nature. These unique designs are not just accessories but narratives expressed through jewelry, each piece inviting admiration and engagement.

Opportunity

German Kabirski sought to enhance customer engagement and drive incremental revenue, especially at the crucial onboarding stage for new customers. Through its partnership with Ground, the brand aimed to optimize key touchpoints to maximize revenue and strengthen its connections with customers.

Results

Implementing Ground's Greet AI led to a significant increase in new customer acquisition, achieving a 74% lift in incremental revenue. By utilizing AI Smart Capture technology, Ground effectively timed pop-ups based on visitor behavior, resulting in substantial first-party data acquisition and a high rate of new customer conversions. Additionally, Ground saw an 18% incremental lift across all Klaviyo flows, further boosting overall revenue performance.

This strategy realignment, centered on AI-driven tools from Ground, not only fulfilled the brand’s immediate needs but also set a foundation for sustained growth in a competitive luxury market.