G: You were most recently at Cannes Lions with BCG X, can you share what were the greatest takeaways from your time there?

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G: It’s interesting that you're talking about different trends, developments, technologies. In your opinion, what are you seeing in terms of specific verticals? How are they going to be disrupted?

R: Yeah, one of the things I've been looking at, and kind of trying to coin is Complicated Commerce, or Complex Commerce. I think in commerce you had really simple retail experiences coming online, very easy for the consumer to understand and transact. And I think what you're seeing now, and particularly with Gen AI and some of the conversational commerce elements is some of these more challenging commercial situation starting to become digitised. So think of large purchase like automotive or B2B. Think of things that historically had required a sales rep, and now you can really have that engagement, whether it's full on Gen AI, chat concierge, that's a large language model, or a decision tree or something that just escalates you to human intervention, I think you're going to start to see the digitisation of some of these more complicated commerce processes. We're seeing a lot in finance and insurance, from an industry perspective, whereas historically, you know, it'd be much harder to onboard someone for a life insurance policy, or to become to get a wealth advisor things like this. And so I would keep an eye on, you know, complicated commerce, complex commerce, B2B, and this kind of second coming of E commerce.

G: How do you keep yourself grounded ?

R: Yeah so I have three boys, so they, they keep me busy. So we got a lot of baseball, a lot of sports, personally, surfing, yoga. So it's, you know, it's, it's carving out personal time and family time, and making sure that that's calibrated with the with the work life balance. And, you know, being fortunate enough here in Southern California, we have access to a lot of a lot of great opportunities and a lot of great activities.