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How Solawave Delivered a Premium, Personalized Experience with Ground

How Solawave Delivered a Premium, Personalized Experience with Ground

Solawave - Woman with wand - Ground AI
Solawave - Woman with wand - Ground AI
Solawave - Woman with wand - Ground AI

+21%

+21%

+21%

increase in total revenue

+49%

+49%

+49%

lift in abandoned cart conversions

28x

28x

28x

ROI in just 30 days

“Ground helped us generate meaningful revenue growth on our DTC without adding any extra work for our team. We pretty much had Ground installed in minutes and running by itself. It drove more first-time customers and handled what would’ve taken weeks of effort on our end - so we could stay focused on everything else across brand, ops, and product.”

Eli Bailey, Co-Founder & COO at Solawave

Meet Solawave

Skincare tech that brings science-backed, professional tools to everyone.

Solawave is a Los Angeles-based skincare technology company on a mission to make radiant, healthy skin accessible to all. Known for their award-winning 4-in-1 skincare wand, which combines red light therapy, microcurrent, facial massage, and therapeutic warmth, they bring professional-grade tools into everyday routines. Their approach blends innovation, inclusivity, and proven skincare science.


The Goal

Create a premium, personalized experience without increasing CAC or adding team burden.

Solawave was in growth mode and focused on scaling thoughtfully. As a premium skincare brand, the team wanted to convert more high-intent visitors while staying true to their brand. That meant delivering personalization that felt intuitive, elevated, and brand-aligned.

They also saw an opportunity to re-engage existing customers by showing how pairing their core device with supporting products like serums and masks could improve results. Eli, who leads digital at Solawave, wanted customers to feel like they were entering the world of Solawave from the moment they arrived — immersed in an experience that felt consistent, personal, and thoughtful from the first click.

Solawave - Wand and Lotion - Ground AI
Solawave - Wand and Lotion - Ground AI
Solawave - Wand and Lotion - Ground AI

Our Approach

Tailored customer journeys that felt human, with no added lift for the team.

Ground partnered with Solawave to design personalized flows that guided customers based on their skincare goals. Eli collaborated closely with Ground to align the experience with their brand voice and goals. Greet AI welcomed new visitors with helpful, on-brand messaging, while reactivation flows introduced returning customers to complementary products and treatments.

The flows were simple, thoughtful, and designed to reflect the same quality Solawave puts into their products.


The Ground Effect

Bigger wins, less stress — and results that actually matter.

In just 30 days, Solawave saw a 21% lift in revenue. More visitors turned into loyal customers thanks to moments that felt personal and helpful. First-time shoppers were guided with tailored experiences that drove a 20% lift in conversions. Abandoned carts were recovered at nearly twice the usual rate, and returning customers re-engaged with timely product pairings that led to a 14% lift in repeat purchases.

For Eli, it meant hitting key growth targets without overwhelming the team — and proving that personalization can be both powerful and light on resources.


And the story doesn’t stop here. With early wins in place, Solawave and Ground are just getting started. The next phase of our partnership is already underway — and even more results are loading.

Our Approach

Tailored customer journeys that felt human, with no added lift for the team.

Ground partnered with Solawave to design personalized flows that guided customers based on their skincare goals. Eli collaborated closely with Ground to align the experience with their brand voice and goals. Greet AI welcomed new visitors with helpful, on-brand messaging, while reactivation flows introduced returning customers to complementary products and treatments.

The flows were simple, thoughtful, and designed to reflect the same quality Solawave puts into their products.


The Ground Effect

Bigger wins, less stress — and results that actually matter.

In just 30 days, Solawave saw a 21% lift in revenue. More visitors turned into loyal customers thanks to moments that felt personal and helpful. First-time shoppers were guided with tailored experiences that drove a 20% lift in conversions. Abandoned carts were recovered at nearly twice the usual rate, and returning customers re-engaged with timely product pairings that led to a 14% lift in repeat purchases.

For Eli, it meant hitting key growth targets without overwhelming the team — and proving that personalization can be both powerful and light on resources.


And the story doesn’t stop here. With early wins in place, Solawave and Ground are just getting started. The next phase of our partnership is already underway — and even more results are loading.

Our Approach

Tailored customer journeys that felt human, with no added lift for the team.

Ground partnered with Solawave to design personalized flows that guided customers based on their skincare goals. Eli collaborated closely with Ground to align the experience with their brand voice and goals. Greet AI welcomed new visitors with helpful, on-brand messaging, while reactivation flows introduced returning customers to complementary products and treatments.

The flows were simple, thoughtful, and designed to reflect the same quality Solawave puts into their products.


The Ground Effect

Bigger wins, less stress — and results that actually matter.

In just 30 days, Solawave saw a 21% lift in revenue. More visitors turned into loyal customers thanks to moments that felt personal and helpful. First-time shoppers were guided with tailored experiences that drove a 20% lift in conversions. Abandoned carts were recovered at nearly twice the usual rate, and returning customers re-engaged with timely product pairings that led to a 14% lift in repeat purchases.

For Eli, it meant hitting key growth targets without overwhelming the team — and proving that personalization can be both powerful and light on resources.


And the story doesn’t stop here. With early wins in place, Solawave and Ground are just getting started. The next phase of our partnership is already underway — and even more results are loading.

+21%

+21%

increase in total revenue

+49%

+49%

lift in abandoned cart conversions

28x

28x

ROI in just 30 days