Ground - Customer Stories

RŌZ Hair: Lifts email revenue by 36%

6 min read

About

Get to know the brand. RŌZ is a collection of nature-inspired hair products created by celebrity hairstylist Mara Roszak. Made from vegan, organic, sustainably-sourced, and cruelty-free ingredients. Through years of experience working with celebrities like Anne Hathaway, Emma Stone, & Natalie Portman, Mara has bottled her secrets into a range that nourishes & illuminates the beauty of all hair types.

Testimonial

“Incorporating Ground AI into our online strategy helped us find new customers we wouldn’t have been able to capture otherwise! We grew our email list by 20% and our actual revenue without lifting a finger. Incredible ROI too.” — Antonio Cvijanovic, Global Head of DTC

Opportunity

Celebrity-approved, RŌZ Hair elevates hair care with its premium ingredients and uncompromising quality. In a strategic endeavor to boost sales, the brand partnered with Ground AI to target and engage new customers, amplifying its reach and driving new customer revenue growth.

Solution

RŌZ Hair seamlessly integrated with Ground, leveraging its Smart Capture Technology to better identify invisible visitors, capture their emails, and grow net new customer revenue. The outcome allowed RŌZ to experience a substantial 36% surge in additional revenue after converting these new email subscribers (+20%) into paying customers.

Notably, flows have yielded an impressive 18% boost in Klaviyo revenue, showcasing the tangible impact of personalized engagement strategies on RŌZ's top line revenue and collecting first-party data.