How Vitaclean Grew First-Time + Subscription Revenue with Ground

+60%

lift in overall site performance in 30 days

9x

ROI in just 30 days

3x

Ground nearly tripled Vitaclean's first-time customers

"We’ve seen real results with Ground — not just numbers, but impact we can feel. I’m such a believer, I want to tell every founder I know."

Kristina Velkova, Co-Founder of Vitaclean

Meet Vitaclean

Triple-filtered Vitamin C shower heads that elevate your daily ritual.

Vitaclean is a female-founded brand on a mission to improve skin and hair health—starting with water. After struggling with the harsh effects of unfiltered, mineral-heavy water, co-founders Kristina Velkova & Sara Duglas set out to create a better shower experience. The result? A triple-filtered, Vitamin C and aromatherapy-infused shower head that’s helped thousands transform their daily routine into a spa-like ritual with real skin and hair benefits.

The Goal

New customers, more subscribers — and tools that actually delivered.

For Kristina Velkova, co-founder of Vitaclean, access to clean, filtered water isn’t a luxury—it’s essential to better skin, better health, and a better daily ritual. She designed Vitaclean’s triple-filtered, Vitamin C-infused shower head to deliver real, long-term value to her customers. But building a mission-driven brand takes more than a great product. It takes smart systems that scale. As Vitaclean looked to grow, the team wanted to drive more first-time revenue and expand their subscription business without overextending their bandwidth. The goal: invest in tools that deliver real results quickly, clearly, and without extra lift.

Our Approach

Smart flows that felt as fresh (and thoughtful) as their product.

Ground partnered with the Vitaclean team to build intuitive, on-brand onsite experiences that guided customers based on their wellness goals. New visitors were welcomed with Greet AI, which introduced the science and benefits behind the product in a fluid way. Returning customers were nudged toward bundles, subscriptions, and filter replacements—right when they needed them. Everything felt natural, aligned, and required zero manual lift from the Vitaclean team.

The Ground Effect

Clear, measurable wins that felt effortless.

In just 30 days, Vitaclean saw a 9x ROI and a 60% lift in overall site performance. Greet AI helped Vitaclean nearly triple their first-time customers by meeting them at the right moment in their journey—whether they were discovering the product for the first time or coming back to restock. For Kristina, it wasn’t just about the numbers—it was the clarity and confidence that Ground could help grow the business, faster.

What's Next

More visibility, more momentum.

With results and clear growth in hand, the Vitaclean team is doubling down. They’re working with Ground to explore deeper personalization and support new product drops—proving that AI can be smart, seamless, and genuinely brand-building.

Our Approach