"We’ve seen real results with Ground — not just numbers, but impact we can feel. I’m such a believer, I want to tell every founder I know."
Kristina Velkova, Co-Founder of Vitaclean
Meet Vitaclean
Triple-filtered Vitamin C shower heads that elevate your daily ritual.
Vitaclean is a female-founded brand on a mission to improve skin and hair health—starting with water. After struggling with the harsh effects of unfiltered, mineral-heavy water, co-founders Kristina Velkova & Sara Duglas set out to create a better shower experience. The result? A triple-filtered, Vitamin C and aromatherapy-infused shower head that’s helped thousands transform their daily routine into a spa-like ritual with real skin and hair benefits.
The Goal
New customers, more subscribers — and tools that actually delivered.
For Kristina Velkova, co-founder of Vitaclean, access to clean, filtered water isn’t a luxury—it’s essential to better skin, better health, and a better daily ritual. She designed Vitaclean’s triple-filtered, Vitamin C-infused shower head to deliver real, long-term value to her customers. But building a mission-driven brand takes more than a great product. It takes smart systems that scale. As Vitaclean looked to grow, the team wanted to drive more first-time revenue and expand their subscription business without overextending their bandwidth. The goal: invest in tools that deliver real results quickly, clearly, and without extra lift.
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