Meet RoC Skincare 

RoC Skincare was founded in Paris in 1957 by Dr. Jean-Charles Lissarrague, a visionary French pharmacist with a passion for innovative skincare solutions.

His mission was to create products that promoted skin health, leading to the development of the first hypoallergenic skincare formulations. Throughout its history, RoC has been a pioneer in skincare innovation. In 1960, the brand introduced the first broad-spectrum UV protection in a sunscreen, proactively preventing signs of aging caused by sun exposure. Their dedication to scientific advancement led to the stabilization of Retinol, a significant breakthrough in age-defying skincare.

RoC's DNA is rooted in a commitment to developing clinically proven, dermatologist-backed solutions that empower individuals to look and feel their best at every stage of life. By combining advanced science with a deep understanding of skin health, RoC continues to deliver clinically proven products that address various skin concerns, maintaining its legacy of innovation and excellence.

The Goal

RoC wasn’t just looking for automation. They wanted a modern AI partner to help scale performance without sacrificing brand integrity.

Ecommerce & CRM Senior Manager, Elizabeth Shaver was focused on finding an AI partner that could unlock meaningful revenue without disrupting the day-to-day. As an incredibly tech-savvy team, Elizabeth wasn’t looking for a simple tool but rather one that could exponentially support and extend her team’s capabilities.

The goal was clear: RoC wanted to harness AI not just for efficiency, but to elevate every moment in the customer journey. Whether it was to support KPIs regarding first-time customers or repeat purchase sales, it wasn’t about personalization for personalization’s sake. It was about building responsive, revenue-driving experiences that met the customer with the right message at the right time - without adding operational complexity.