Meet Ghia
A modern non-alcoholic apéritif redefining mindful drinking for the next generation.
Ghia was founded by Mélanie Masarin, who after working in retail and branding, set out to create a drink that captures the ritual and sophistication of a cocktail, without the alcohol. Drawing inspiration from Mediterranean apéritivo culture, Ghia uses real botanicals and zero added sugar, caffeine, or artificial flavors. It’s a cult favorite brand, embraced by names like Priyanka Chopra, Jessica Alba, and Jen Atkin—proof that its flavor, mission, and aesthetic resonate far beyond the category.
The Goal
Ghia needed a partner that could rapidly accelerate key revenue channels and act like an extension of their team.
Ghia had already been evaluating multiple AI partners, looking for one that could outperform on metrics but also bring strategic thinking, deeper flow optimizations, and true partnership. They weren’t satisfied with “just automation.” They wanted a platform plus team that could guide, optimize, and evolve with them. Ground’s promise of optimizing through the power of AI and delivering high-touch support aligned well with Ghia’s values and ambitions.
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