Ground - Customer Stories

EVOLVh: Increases repeat purchases by 12x

6 min read

About

EVOLVh is on a mission to rewrite the Clean Beauty Hair narrative by creating a first-of-its kind, science-backed line-eliminating the need to choose between clean and cutting-edge, while surpassing the experience, benefits, and environmental impact of traditional haircare products.

“If you’re looking to incorporate AI to increase revenue without the work, Ground AI is it! Their results quickly exceeded our expectations - the winback was HUGE as was the ROI.” - Boris Oak, CEO & Founder, EVOLVh

Challenge

EVOLVh, a pioneer in clean haircare since 2009, sought to elevate the performance of their customer flows. With a commitment to natural and organic ingredients, they aimed to enhance their engagement strategies.

Solution

EVOLVh joined forces with Ground AI use its haircare quizzes, and customer data to predict more accurately who specifically out of their entire customer base needed which product, and by when. Given the haircare space is one that lends itself very well to personalization and customers desire a high level of care, Ground AI was able to step in quite perfectly.

Ground used it’s AI and customized the engine trained on EVOVLh improving the product recommendations featured in the brand’s Winback Flows; these produced an increase of Winback customer revenue by 12x, an abandoned cart revenue conversion increase of 57%, and an ROI of 10.4x. The partnership continues to enhance both customer retention and revenue generation.