About

Get to know the brand. Adapt Naturals, created by Chris Kresser—a leading expert in ancestral health and functional medicine—offers supplements designed with both evolutionary biology and cutting-edge nutrition science in mind. Their goal is to tackle common nutrient gaps in today’s diets and help you stay healthy and balanced.

Opportunity

Across the board, Adapt Naturals has experienced growth throughout its journey cementing itself as a leader in the world of nutrition.

Due to its healthy line of products designed to close the gap in nutrition across diets, the opportunity for Adapt Natural existed in impacting an even greater number of people.

Chris Kresser, founder of Adapt Naturals, alongside Logan Singleton, Director of eCommerce, partnered with Ground to grow the brand’s engagement through new first-time customers while building trust with existing customers.

Results

Ground took a holistic approach in deploying all of its features where the ReBeat AI helped increase repeat purchases by 123% as compared to Adapt Natural’s standard winback. Many existing customers were ready to purchase again, and with the product recommendation algorithm, ReBeat AI not only re-engaged these customers but also converted 22% of them into recurring subscribers.

Overall, in just 30 days, Adapt Natural’s collaboration with Ground yielded outstanding results. The brand saw a healthy 58% lift in new customer revenue, 27% boost in abandonment recovery revenue with the use of the ReCartify, and more.

123%

Incremental lift for repeat purchases

22%

Repeat customers converted into subscribers

6x

Return on Investment (ROI)