12 Types + 45 eCommerce Personalization Examples That Convert

You hear a ping on your eCommerce site as a visitor browses your product pages. You hold your breath as you wait to see if they’ll make a purchase. After all, you’ve worked hard to attract this shopper to your store. However, instead of making a purchase, they open your checkout page, click away, and leave your website for good. No matter how much traffic you get, eCommerce is tough. 

It’s not just about attracting visitors to your online store. It’s about engaging them so they want to buy from you, rather than your competitors. This is where eCommerce personalization comes in. By customizing the online shopping experience to individual visitors’ preferences, you can boost engagement and encourage buyers to return to your store to complete their purchase (and make future purchases). But what does this look like in practice? 

In this guide, we’ll share 15 eCommerce personalization examples to show you how effective this strategy can be at increasing sales and improving customer loyalty. Ground’s eCommerce personalization platform makes it easy to implement the most effective types of eCommerce personalization on your online store.

Table of Contents

• What is eCommerce Personalization?

• 12 Types of eCommerce Personalization

• 45 eCommerce Personalization Examples

• Book a Call for a Free Action Plan | Get an ROI Guarantee or Your Money Back

What is eCommerce Personalization?

eCommerce personalization is about tailoring the online shopping experience to the preferences and history of individual customers. Today, eCommerce personalization extends beyond mere product recommendations; it's about crafting a personalized journey for each customer based on their preferences, past behaviors, and what they’re likely to prefer today. 

In an era where customers are inundated with choices, personalization helps your brand stand out by providing relevant, engaging, and highly targeted interactions. From personalized email marketing to dynamic website content, eCommerce personalization represents the present and future of online shopping, as web browsing and shopping evolve into an immersive, customer-centric experience. 

What’s the Difference Between Personalization and Customization in eCommerce?

You’ve probably seen both terms thrown around in eCommerce circles, often used like they mean the same thing. However, while they’re related, they address very different problems and serve distinct goals. So, what exactly sets them apart? Let’s break it down. 

What is eCommerce Customization?

Customization is when users take the wheel and tailor their own experience. This could include anything from selecting a product color to choosing features, uploading a design, or configuring components. The key here is that the customer is actively involved in shaping the final product or journey. It works best when shoppers want something unique or tailored to their tastes. Think of it like ordering a burger exactly how you like it, with no onions and extra pickles. That’s customization in action. 

What is eCommerce Personalization?

Personalization, on the other hand, is driven by data rather than user input. It happens behind the scenes. The website (or app) adjusts its content, product recommendations, offers, or messaging based on what it knows about the user to enhance customer satisfaction.

This could include purchase history, purchase behavior, location, device type, or even time of day. So instead of asking the customer what they want, you predict it and serve it up automatically.  The goal? To make the experience feel relevant, seamless, and almost instinctively helpful, thereby increasing customer satisfaction and loyalty. 

Why Knowing the Difference Matters in eCommerce

Knowing the difference between personalization and customization helps you design better experiences. Personalization is automated and scalable, tailoring the shopping journey with little effort from the user. Customization is a more hands-on approach, giving users control and enhancing emotional connection. For UX, personalization keeps things smooth. Customization makes it feel personal. Used together, they can significantly boost satisfaction and customer engagement. 

The Benefits of Personalization in eCommerce

eCommerce personalization comes with a host of benefits for consumers and for businesses. If you sell online, you should focus on three significant benefits of eCommerce personalization, each of which boosts your business’s bottom-line performance. 

Enhanced Customer Experience

The primary benefit of personalization in e-commerce is an improved customer experience. When consumers experience personalization, they see content, products, and offers that are tailored to their specific needs and wants. Being served products you don’t care about is frustrating and time-consuming. Getting what you need when you need it makes the shopping experience more enjoyable. 

Improved Conversion Rates 

As customer experiences improve, so do conversion rates. When customers receive recommendations for products and experiences that they want, they’re more likely to purchase them. Over time, the percentage of people who purchase after visiting your site, as well as individual product pages, increases. Conversion rates are a significant indicator of a business's health and success, and improved conversion rates are a key benefit of personalization in eCommerce. 

Increasing Average Order Volume (AOV)

The most significant financial benefit of eCommerce personalization is an increase in average order volume (AOV). AOV is a key indicator of digital commerce health. The higher your AOV, the more revenue your company earns for every transaction. The more revenue your company earns for every transaction, the higher your profits. 

Strong eCommerce personalization increases AOV because with personalization Customers are more likely to bundle recommended products together and purchase more product at once Customers trust your brand more, and are more likely to buy expensive items Overall, the benefit of eCommerce personalization ties to the overall benefit of digital commerce: It grows your brand, your business, and your revenue and profits. 

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12 Types of eCommerce Personalization

The first eCommerce personalization example is personalized product recommendations, which involves suggesting products based on a customer's browsing history and previous purchases.

Personalized product recommendations have become an integral part of the modern shopping experience, leveraging advanced algorithms and user data to offer tailored suggestions to consumers. 

An example is Amazon's recommendation system, which analyzes a user's browsing and purchase history to suggest products that align with their preferences. This personalized approach not only benefits customers by helping them discover products they are more likely to enjoy but also boosts Amazon’s sales and revenue, as user engagement and conversion rates improve.

1. Customized Email Marketing: Engaging Shoppers With Relevant Info

Customized email marketing is an eCommerce personalization strategy that involves sending targeted emails based on a user’s past behavior and preferences.

A good example of customized email marketing is Netflix's email marketing strategy, which tailors recommendations based on a user's viewing history and preferences. By sending targeted emails featuring movie or show suggestions, Netflix keeps subscribers engaged and encourages continued usage of its platform.

2. Dynamic Content Displays: The Foundation of eCommerce Personalization

Dynamic content displays change the content of your commerce website based on the user’s demographics, location, or behavior. This enables your online store to display personalized product recommendations and promotions tailored to individual users. Dynamic content displays are a foundational part of eCommerce personalization, as your content must be dynamic to offer truly personalized web content.

A notable real-world example of this is the way Spotify customizes its homepage with music playlists and album suggestions tailored to a user's listening history. By dynamically adjusting content to match each user's unique tastes and interests, Spotify enhances user engagement, increases the time spent on its platform, and ultimately drives subscriptions and revenue.

3. Retargeting Ads: Bringing Back Lost Customers

Retargeting ads display ads to users based on products they viewed but didn't purchase. Retargeting ads are essential because the average amount of time spent on a website is less than one minute. People are busy, they have multiple tabs and devices going at once, and they often don’t complete purchases they intend to or are interested in. With retargeting, you give yourself another chance to capture a consumer’s attention and win their business. 

Retargeting can take place on social media sites such as Instagram or search engines such as Google. A real-world example of retargeting ads comes from the clothing retailer ASOS. When a user browses for a specific item on the ASOS website but doesn't make a purchase, they may later encounter ads showcasing that exact product or similar ones on other websites they visit. This reminder encourages the user to return to ASOS and complete their purchase.

4. Personalized Search Results: Making Shoppers Feel Understood

Personalized search results surface recommendations tailored to a user's past behavior and preferences. Personalized search results are a way of showing that your online store or marketplace is listening to users and aware of their preferences.

An example of personalized search results comes from Airbnb. When users search for accommodations, Airbnb utilizes personalized search algorithms to provide listings that align with the traveler's preferences and past booking history. For instance, if a user frequently books family-friendly listings, the search results will prioritize such options, making it easier for them to find accommodations suitable for their needs.

Other shared preferences include geographic suggestions, pet-friendly bookings, and amenities such as pools. This way, Airbnb ensures that users are more likely to find accommodations that meet their expectations, leading to higher customer satisfaction, more bookings, and higher revenue.

5. User-Specific Discounts: Making Customers Feel Recognized

User-specific discounts involve providing special deals or discounts based on the user's shopping history and personal information. User-specific discounts are a strong mark of eCommerce personalization and a prime example of a personalization strategy that makes customers feel recognized and wanted. User-specific discounts can be made based on browsing history, age, marital status, or even whether it’s close to a consumer’s birthday.

6. Beauty Insider Appreciation Event 2018 - Beauty Insider Community

Sephora, a cosmetics retailer, implements personalized discounts through its Beauty Insider program. Sephora offers tiered rewards based on a customer's spending habits and preferences, providing them with exclusive discounts, free products, and early access to sales events. This personalized approach not only incentivizes customers to return and make more purchases but also strengthens the bond between the brand and its loyal shoppers.

7. Customized Navigation and Menus: Enhancing User Experience

Customized navigation and menus in e-commerce refer to website menus and navigation tailored to user behavior and preferences. It’s a strong eCommerce personalization technique that enhances user engagement and serves consumers what they want, fast.

An example of customized navigation and menus is found on the streaming service Hulu. Hulu customizes its homepage based on the user's viewing history and preferences, presenting them with personalized menus and content categories that align with their interests. This feature ensures that users can easily discover content they are likely to enjoy, increasing engagement and satisfaction, and upping the odds of resubscribing and encouraging friends to sign up for the platform.

8. Segmented Push Notifications: Engaging Customers with Timely Messages

Sending push notifications are sent based on specific customer segments or behaviors. In eCommerce personalization, push notifications are a strategic, targeted way to deliver messages to groups of customers. An example of segmented push notifications comes from Starbucks. Starbucks mobile app users receive personalized offers and reminders from the company. 

For instance, frequent customers might receive notifications about loyalty program rewards, while occasional visitors could receive promotions to encourage more visits. Visitors also get notifications if they’re near a Starbucks store. This way, Starbucks engages customers, gets them to stores, and increases the number of transactions each customer completes in a week, month, or year.

9. Geo-Targeted Offers: Connecting With Customers Based on Location

Some brands offer special offers or content based on the user's geographical location. This eCommerce personalization technique, known as geo-targeted offers, uses location data to provide consumers with relevant discounts, promotions, or product recommendations. An example of geo-targeted offers in eCommerce is the food delivery app Doordash. 

When users open the app, they often receive notifications for nearby restaurants or those offering special deals in their vicinity. This geo-targeting approach not only encourages users to place orders but also enhances the user experience by making it easier to discover and order from local restaurants. This way, Doordash encourages fast purchases at restaurants the user is familiar with, leading to more sales and returning customers.

10. Personalized Landing Pages: Creating Unique Experiences for Your Visitors

Personalized landing pages in eCommerce provide visitors with a unique and tailored experience, often showcasing products, promotions, or content that align with their interests or past behavior. Personalized landing pages are a powerful tool to capture visitors' attention and drive engagement, as visitors who are served relevant landing pages stay on eCommerce sites longer and are more likely to complete purchases. 

Zara customizes its website's landing page based on a user's browsing history and preferences. For example, if a visitor frequently views men's clothing, the landing page will prominently feature men's fashion items, enhancing the chances of conversion and customer satisfaction.

11. Automated SMS Campaigns: The New Wave of eCommerce Marketing

Automated SMS campaigns are an eCommerce personalization technique in which brands send timely and personalized messages, such as order updates, product recommendations, and exclusive offers. Automated SMS campaigns allow brands to deliver relevant information directly to customers' phones. This helps increase engagement and encourages repeat purchases. 

An example of a computerized SMS campaign is H&M. H&M sends automated SMS updates about the status of orders, estimated delivery time, and occasionally, special discounts on related products. This approach keeps customers informed and engaged while promoting additional sales.

12. In-Session Pop-Up Offers and Discounts: Capturing Customer Attention in Real Time

In-session pop-up offers and discounts are a dynamic way for eCommerce websites to engage customers while they are actively browsing your site. They help capture customers’ attention and encourage immediate action and potential sales. Clothing retailer Forever 21 uses in-session pop-up offers and discounts. While a visitor is exploring Forever 21’s website, a pop-up window might appear, offering a limited-time discount code in exchange for signing up for the newsletter or making a purchase.

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45 eCommerce Personalization Examples

1. Millie N Me’s Product Recommendation Popup

Millie N Me employs intelligent product recommendations via popups to suggest items related to what a user is currently browsing. It’s a low-lift, high-impact way to boost average order value and keep users engaged.

2. Kylie Cosmetics’ Country-Based Personalization

Nobody likes surprises at checkout, especially when it comes to expensive shipping. Kylie Cosmetics shows country-specific shipping info right from the homepage. The moment a user enters the site, a geo-based pop-up tells them precisely what to expect. It’s a small bit of personalization that goes a long way in reducing cart abandonment.

3. ParfumeLab’s Browsing Reminder Popup

ParfumeLab takes care of the forgetful shopper. They use a browsing reminder pop-up to show visitors what they looked at during a previous visit. It’s a gentle nudge to pick up where they left off and a great way to bring warm leads back into the funnel.

4. Obvi’s Landing Page Personalization

Online store Obvi takes its ecommerce personalization strategy to the next level by tailoring its landing pages based on the specific goals that attracted users through their ads. For example, users who click on weight loss ads are directed to pages focused entirely on weight management, featuring relevant products, testimonials, and benefits. Meanwhile, those who engage with ads about sleep solutions are directed to a completely different experience focused on rest and recovery. By aligning ad messaging with on-site content, Obvi creates a seamless and personalized customer experience that feels hyper-relevant to each shopper. It’s an innovative, granular approach that turns clicks into conversions.

5. Hobbs’ Intelligent Styling Recommendations

Hobbs uses intelligent personalization to recommend complementary items that pair perfectly with what a customer is browsing. It’s like having a helpful in-store stylist suggesting ways to pull an outfit together. This approach helps shoppers visualize the whole look, making the product feel more wearable and real in their lives. It also subtly encourages larger baskets by showcasing items that naturally complete the purchase.

6. Thinx’s Goal-Based Personalization Quiz

Thinx uses a goal-driven quiz to tailor its offerings. Visitors answer a few quick questions about their needs, whether it’s menstrual protection, postpartum care, or incontinence solutions. Based on the answers, Thinx delivers a personalized product recommendation that speaks directly to the shopper’s situation. This not only improves relevance but also builds trust and streamlines the purchase journey.

7. ASOS’ Style Feed and Size Recommendations

ASOS taps into browsing history, purchase patterns, and return behavior to deliver hyper-relevant product recommendations. Their AI-driven style feed curates items that match a user’s aesthetic preferences. Additionally, ASOS offers personalized sizing advice based on past purchases and returns, which helps reduce fit-related returns and improves customer satisfaction across the board.

8. Baby Bjorn’s “Accessories”

Like Netflix uses personalization to encourage shoppers to return to its website and watch new movies and shows, Baby Bjorn offers personalized, customizable carriers for your little one. Letting users customize an entire baby carrier to their liking taps into the endowment effect (makes customers feel connected to something they’ve built and IS theirs). 

Pro Tip

Be mindful not to offer too many recommendations, which can lead to choice paralysis; limit yourself to a maximum of four recommendations at a time.

9. Birkenstock

The Birkenstock pop-up is very clear. "Want a deal? Click here. Not interested? No problem, click here." It makes it easier for you to choose without overthinking. What's great about such popups is their potential for personalization. They're not just about snagging an email in exchange for a discount; they're a starting point for a more personalized shopping experience. And you don't have to be a tech genius to put them into action; with Popupsmart, any online store can whip up something similar. Let's add a touch of this color, a hint of that discount, and let's make it appear when the customer likes it. No code is required; simply click a few times.

10. Pull & Bear

When I landed on Pull & Bear's website during Black Friday, I was greeted with a personalized touch that felt special despite the global madness. It showcases how dynamic content tactics can be used to personalize a shopping experience. It highlights a Black Friday sale, with the discount timing adjusted to the viewer's local time zone. The site's ability to dynamically display these hours demonstrates how e-commerce can cater to individual needs, allowing customers to benefit from discounts tailored to their location.

11. Stitch Fix

The items on display were handpicked for me after taking an interactive quiz on Stitch Fix's website. Seeing how well the choices resonated with my fashion sense was a delightful surprise. This approach goes beyond just addressing the customer by name; It offers a personalized shopping experience. Additionally, they provide me with a financial benefit by removing the styling fee for the first box and encouraging customers to try the products. Personalization through quizzes like this truly elevates the shopping experience, making it uniquely tailored to me.

12. Kith

Kith's geolocation-based personalization is a smart move in e-commerce. When I visit their site, it immediately recognizes my location and suggests the appropriate store - either their worldwide site or the European one, offering a duty-free experience. This personal touch is convenient because it displays prices in my local currency and provides a heads-up about duties and taxes. It's a transparent approach that can help avoid any checkout surprises, making me more likely to complete a purchase. Plus, it's just easier when a site speaks directly to my regional needs, from shipping to special offers.

13. Nike

When I searched for "boots" on Nike's website, it showed me just the boots I like. It provided quick links to 'Men's Boots' and 'ACG Boots,' which were helpful. This is a great way to do things online because it's like the website knows what I want. It saves me time because I don't have to look through all the boots they have. This makes shopping easy and makes me want to come back. That's why personalized search results are perfect for shopping on the Internet.

14. Allbirds

The email in the image from Allbirds showcases a clever use of personalized post-purchase follow-up in e-commerce. It's a great example because it uses a friendly tone, a pun ("Thank Ewe"), and a playful sheep illustration to create a memorable post-purchase experience. It also keeps the customer informed by confirming the order and promising updates on shipping, which adds to the customer's peace of mind. Personal touches, such as these, in follow-up emails can make a significant difference in customer satisfaction. They show that a brand values its customers beyond just the sale, fostering a sense of connection and loyalty.

15. SONOS

The back-in-stock email from Sonos in the image is a perfect example of how personalized emails can enhance e-commerce personalization. It directly informs customers that an item they're interested in is available again without them having to check the site repeatedly. This saves time and makes the shopping experience more convenient. This approach shows that Sonos understands and values its customers' time and interests, potentially increasing customer loyalty and sales. It's personalized marketing done right—letting customers know exactly when they can get what they've been waiting for.

16. Whisky-Me

The abandoned cart email does a great job of personalization by reminding the customer what they're missing out on, in this case, 'whisky deliciousness.' It employs a friendly and encouraging tone, with the headline "You can do this!" providing additional motivation. The message reassures customers that their selected items can be easily purchased. This is an excellent example of personalization because it doesn't just remind the customer of the abandoned cart; it also creates a sense of urgency and ease in completing the purchase.

17. Prev

While shopping at Prev, which I admire for its commitment to vegan products and innovative use of apple leather, the website enhances the experience with product recommendations tailored to my tastes. Seeing "You might also like" suggestions that look like boots I'm considering buying is a prime example of personalized online shopping. Not only does this make shopping more enjoyable, but it also increases the size of my cart. This type of recommendation is an excellent strategy for e-commerce sites. It personalizes the shopping journey, encourages additional purchases, and shows an understanding of the customer's style preferences.

18. Sephora

This example shows an excellent e-commerce strategy for cross-selling and upselling. It's from a product page where they show you a related product you can use after viewing something you like. By presenting these recommendations in a relevant way, the site increases the chance of adding more value to my shopping experience and cart. It's a win-win, and cross-selling and upselling like this are good moves in ecommerce.

19. Airbnb

This image from Airbnb showcases a great example of using social proof to personalize the e-commerce experience. Here are the homes labeled "guest favorites," essentially properties that other guests have reviewed and loved. This is effective because it uses the power of the crowd to reassure potential guests like me. When I see that a place is a guest favorite, it means it's been tried and tested, reducing the uncertainty of booking a stay. This strategy makes my search for the perfect stay easier because I see options that fellow travelers have already approved.

20. ASOS

The image shows ASOS using personalized promotions to enhance the e-commerce experience. It's a pop-up offering a 15% discount on my first order, which feels like a warm welcome for me as a new visitor to their site. The promotion is also a limited-time offer, with a precise expiration date, adding a sense of urgency to use it. Personalized promotions like this can significantly boost conversion rates. They make me feel valued and could influence my decision to choose ASOS over another retailer.

21. Camper

Camper's approach to engaging customers with its early access black friday pop-up is a successful example of personalization in e-commerce. Getting a sneak peek before everyone else not only piques my interest but also gives me that 'first in line' thrill. This is a good idea because it makes customers like me feel valued and increases the chances of making a sale even before the official rush begins. This level of personal attention differentiates the shopping experience and keeps brands like Camper in mind for customers looking for extra special treatment.

22. Pacifica Beauty

This example shows Pacifica Beauty's website featuring a customer support chat window, a key element in providing personalized support in e-commerce. This chat feature is an excellent example of personalization because it offers immediate, tailored assistance to shoppers. When I have a question or need help, I don't have to search through FAQs or send an email and wait for a response. I can click on the chat and get answers right away. This level of attention can turn a one-time buyer into a loyal customer.

23. Best Buy

Best Buy's website use of chatbots and AI assistants is a practical example of e-commerce personalization. I have this virtual assistant available to help me when I visit their site. It's like having a helpful guide to assist me with my shopping. This strategy is valuable because it focuses on convenience and personalization. I don't need to navigate pages or menus to find what I want; I can ask the chatbot. This assistance can genuinely improve the shopping experience and build customer loyalty.

24. User-Generated Content Galleries: Champion 

This strategy not only demonstrates seamless social media integration but also strengthens social proof. It's relatable and authentic, which makes me trust the brand even more. Seeing how others design or use Champion products gives me insight and confidence in my purchasing decisions. It's a simple yet effective way to personalize the shopping journey. This type of social media integration can greatly influence my choices and make me feel more connected to the brand.

25. Personalized Loyalty Experience: H&M 

H&M does an excellent job of personalization by creating a customer loyalty program for me. Not only are they generic, but they also offer rewards that align with things I value, such as free shipping, which is always a plus, or a birthday gift that makes me feel celebrated. The clever thing about this personalization isn't just that it makes me feel good; it's also suitable for H&M. They learn what I like, which helps them recommend products I'm more likely to buy. This personalization strategy aims to transform casual shoppers into loyal fans, and in doing so, it enhances the business as a more innovative retailer, better equipped to meet the needs of its market.

26. California Baby's “Frequently Bought Together”

As far as eCommerce personalization techniques go, this one’s extremely smart. California Baby pairs persuasion with social proof and personalization. Discounts are already enticing, the special sauce here is the discounted bundle of ‘often bought together’ products. For example, the diaper rash ointment, calming wash, and powder are a no-nonsense combo. 

Pro Tip

Consider adding a countdown timer to the bundle discount to increase the sense of urgency, such as “Snag it for FLAT $X OFF before XX:XX: XX.”

27. Campsaver’s Anniversary Gifts

Campsaver sends out personalized anniversary emails, like the one below, in an attempt to connect with its customers. Here’s an eCommerce personalization idea you might want to follow. These messages are sent to customers on the date they created a membership account with Campsaver, showing subscribers that they are valued customers. 

Pro Tip

Consider sending out emails with discounts/coupon codes on birthdays and special events, such as Mother’s Day, Father’s Day, and others. 

28. Petco's "Top Picks for Your Pet"

Petco utilizes information from its customers’ previous purchases and account details to offer relevant, personalized product replenishment recommendations with customized pricing. For instance, a customer who has viewed/purchased puppy products might receive a discounted product recommendation like the one shown below when they visit Petco’s homepage. Petco’s recommendations help customers by matching their browsing history with order histories of individual customers and other customers with pets. Here’s how they arrive at the recommendations. 

Most puppies require soft, age-appropriate dog treats, and customers with puppies will likely need to refill/rebuy. Other customers with puppies have a standard product, as well as a stain and odor foam remover. 

Pro Tip

Try sending reminders for replenishment based on a customer’s previous purchase history and product shelf life, showing the price difference and savings to further enhance the effectiveness of personalized pricing.

29. Dick’s Sporting Goods' "Hot in Your Area"

Dick’s Sporting Goods utilizes its website visitors’ locations to provide product recommendations tailored to their specific interests. This adds a layer of social proof; the recommendations get personalized by showing products within a range of categories the customer has viewed. Note how they use “Hot in Your Area” and “Top-Selling Products.” 

Pro Tip

Extend this location-based personalization to provide the correct information to your shoppers. For example, you can include a location-based size guide (think relevant models and units of measurement), along with a product configurator or selector.

30. Adidas' Birthday Style Ideas

Adidas is a great example of eCommerce personalization, showcasing personalized birthday emails and product recommendations. Birthdays are a big deal! Show your customers that you value them by not only sending them a birthday email but also sharing product ideas that they might like. 

Pro Tip

Look at a customer’s wish-listed or previously viewed product categories—send new products from those categories or offer a custom discount on slow-moving products.

31. J. Crew's "You’ll Also Love"

J.Crew uses its customers’ purchase history and product page history to recommend clothing that it knows will draw their attention. In the example below, J.Crew offers recommendations for sweaters and joggers on the landing page for one of its customers, based on the fact that the customer has previously purchased a similar sweater. By creating a “You’ll Also Love” type of section on your eCommerce website, you will be able to show personalized product recommendations to the customers who have made purchases from your website before. 

Pro Tip

You can create a “Shop The Look” feature to create a custom bundle from products that complement the product being viewed this helps users find inspiration and works as a cross-sell bundle.

32. Hobbycraft's DIY Ideas

Hobbycraft takes product recommendations a step further than most by showing recommended DIY projects that consumers should try, based on the specific products they are viewing on Hobbycraft. Customers can view completed projects created by Hobbycraft experts. This use of social proof, combined with eCommerce personalization, will encourage shoppers to purchase the remaining tools they need to start working on a project of their own. 

Pro Tip

Another alternative is shoppable live streams or videos, where you invite shoppers who have viewed specific products to watch you demonstrate a “how-to” – this opens up a one-on-one channel for comments, allowing you to personalize their experience fully.

33. Workpro’s Show Your Project

Workpro, a hardware eCommerce company that specializes in power tools, uses ‘#workprotools’ to post photos on social media where they are using Workpro merchandise. While this might seem like a strange tactic, it helps Workpro’s customers realize that Workpro values their patronage, while adding a personal (and relatable) touch to its social proof and appreciation to its customers. 

Pro Tip

In addition to social proof, this eCommerce personalization tactic generates UGC, which you can utilize in the form of product videos, images, and reviews to foster relatability on your product pages.

34. Wantable’s Personal Preferences

Soliciting personal preferences is an excellent way for you to make sure that your eCommerce business can segment properly and send personalized advertisements, product recommendations, and discounts. Wantable offers an option for email subscribers to update their preferences, allowing them to receive targeted product recommendations tailored to their specific choices. Other than that, they also sneak in the announcement of their new collection launch (which is also a great way to generate hype for new products). 

Pro Tip

Continue to ask for likes, dislikes, and other information from your customers, noting how Wantable does the same (check above the “Update My Quiz” CTA button).

35. Nordstrom's Handpicked Holiday Gift Guides

The gifting season is a tough time for all Nordstrom personalizes the experience with segmentation and customer profiles by creating a gift guide for all kinds of products, receivers, occasions, and budgets Boost sales during holiday seasons by using this approach to send personal gift recommendations to your email subscribers based on their search history and the product pages they have viewed on your website. 

Pro Tip

Tie in your loyalty program as well, along with the gift guides, as AMC does. Doing this helps your customers feel connected to your brand and find value in being a customer.

36. Old Navy's Nudge Towards Your Wish List

When a shopper visits Old Navy’s website, Old Navy uses data about their product page views and any products that were abandoned at checkout to put together a personalized “wish list” of products. 

Remember

Just because a customer abandons their online shopping cart doesn’t mean that it’s too late for you to make a sale. Retarget on emails with personalized product recommendations like Old Navy does (and you will win some of those shoppers back). 

Pro Tip

You can convert their wishlist into a confirmed sale with a tiered discount, such as “Buy 1 Get 15% Off, Buy 2 Get 30% Off, Buy 3 Get 50% Off.”

37. Vevor’s Surveys

This eCommerce personalization technique asks questions, such as Does the website look credible? Can users log in? Is the checkout process easy? To do this, Vevor makes the feedback button sticky, and on standby is a “contact us” button, which provides 1:1 prompt service. When you ask for feedback from your audience, you can gain the information you need to set up your personalization eCommerce benchmarks. 

Pro Tip

Consider following up with post-purchase surveys as well to provide the best possible brand experience and remove friction in the checkout process.

38. Bark.co's Personalized Discount Code

You send personalized emails with a customized discount code when someone abandons their cart or send a pop-up with a code for first-time visitors  The Bark.co way  Offer a small discount that feels personalized for every shopper (yet doesn’t require a lot of tech) What Bark.co does is show a simple checkbox to check and get an extra 5% off. The pre-requisite? The shopper’s dog has to be the best – with this Bark.co captures the sale and moves to the cart.

Pro Tip

If you have an active quiz funnel, personalize the messaging, such as “Get x% off for {dog name}” or “{customer name}, you deserve x% off.”

39. At Home's Offers for "Insiders"

At Home sends personalized birthday emails with discounts to all of their “Insiders” to show appreciation and let customers know that they are valued. While this is a great personalization tactic on its own, At Home truly makes the most of this tool by showing personalized product recommendations for its Insiders to buy using their birthday discount. 

Pro Tip

If you choose to offer a birthday discount for your email subscribers, try showing personalized recommendations that will encourage these customers to use their discount right away.

40. Sam’s Club's Recent Searches

Customized product search results are based on a customer’s past purchase history and browsing behavior. This helps create a tailored shopping experience that enables customers to find the products they’re most likely to be interested in. This makes the process quicker and easier for customers, which helps increase conversion rates. Check how Sam’s Club does it. 

Pro Tip

Consider displaying ‘trending searches’ to facilitate product discovery, as this allows you to showcase any ongoing sales or product launch landing pages.

41. Knix’s ‘Season’s Favorite’

Personalization on mobile = great mobile UX? Yes, with a touch of conversational elements. Check how Knix here offers a recommended product on SMS by browsing and purchasing history: 

Pro Tip

Try maintaining an omnichannel approach – send similar messaging on targeted email and segmented push notifications, but time them apart (say 1 day apart).

42. Fashion Nova’s Opt-In Form

By grouping customers into segments, you can deliver targeted content and product recommendations that are more likely to be relevant and appeal to them. That’s precisely what Fashion Nova aims to do here with their opt-in form. They can then use this data to develop strategic communication channels as well as engagement programs to build deeper relationships with customers and keep them coming back. 

Pro Tip

Experiment with your CTA as much as possible for better personalization and note how the CTA shifts into a first-person mode with “I love saving money.”

43. Home Chef’s Surprise

eCommerce personalization is all about customizing the customer experience to make it unique to each shopper, feel personal, and deepen the relationship. Sometimes, that includes surprising the customer. Here, Home Chef has identified that this particular customer will be happy with a $10 bonus and may be encouraged to continue browsing or even check out. 

Pro Tip

Segment your list by spending capacity and invite top spenders to collaborate with you on a product launch or provide access to brand elements (such as naming, packaging, etc.) that no other customer would have access to.

44. Skecher’s Abandoned Cart Email

\Personalization is a great way to tailor email marketing campaigns. The right offers, the right kind of recommendations, and the right amount of detailing. This is precisely what Skechers does with their personalized cart abandonment email. Skechers utilizes dynamic content in their emails to enhance personalization, taking into account the recipient's size, color, and product recommendations. Is that all? The offers, too, are targeted at loyalty program members, which, of course, adds incentives and encourages customers to return and complete the purchase.

45. Beis’s Currency Update

We’ve talked about using location to recommend products, but Beis takes location personalization to the next level. They let users choose their location and language to receive lower shipping costs. This personalization is a godsend when your customers access your store from other places or countries, or when they open the wrong version of your site. 

Pro Tip

Do not change the language automatically; consider using a pop-up, as Beis does, to inform visitors and ask for their consent (note the secondary CTA in French).

Book a Call for a Free Action Plan | Get an ROI Guarantee or Your Money Back

Ground AI is an eCommerce personalization platform that helps brands grow faster. Using AI, the software analyzes customer data to deliver highly personalized website experiences that help increase revenue and profits. Brands that use Ground increase their revenue by an average of 20% per year.  That’s $200,000 in extra revenue if you’re making $1M today!

How Ground Works?

What does using Ground AI look like? First, the software integrates with your existing eCommerce platform in minutes. Then, it gets to work analyzing your customer data to create personalized experiences for your visitors in real-time. For example, if you sell pet supplies and a customer who recently purchased dog food returns to your website, Ground might show them a pop-up that promotes dog food ... for a different breed. 

Or, if they had recently purchased a particular brand, it might encourage them to try a different brand's dog food. This helps you convert more first-time customers, ensure you're converting as many bounced sales, and increase repeat purchase revenue (more cross-selling, replenishment, and subscriptions). Book a call for a free action plan and get an ROI guarantee or your money back.

Related Reading

• Klaviyo Alternatives
• AI in Ecommerce Examples​
• eCommerce Customer Journey