Challenge

LA native apparel brand, SET, was compelled to seek immediate alternate organic avenues for growth - none involving paid ads. With a substantial objective to boost sales organically, they aimed to harness their loyal community and historical data within their DTC channels, particularly focusing on email marketing and SMS.

Solution

Ground employed machine learning to identify the optimal strategy for stimulating repeat purchases. This involved predicting the right touchpoints in the shopper's journey to encourage their purchase, with a focus on engaging higher AOV customers.

In the span of 24 hours, Ground managed to elevate SET's email revenue by 38%, resulting in a substantial surge in new revenue. The light version of Ground’s “Predictive AI Win back Flow” boosts SET’s similar flow by 133% powered by smart and personalized targeting.

Testimonials

“Really grateful to the Ground team! Thank you so much. I really have no words for how quickly you jumped in.” — Lindsey Carter, Founder & CEO

“Ground absolutely saved us!!! We can’t tell you how grateful we are for Ground’s team. ” — Ally Rosenthal, COO