Rahua sees a 28% lift in new first-time customers acquiring more profitable sales 

Get to know the brand. Founded by world-renowned NYC Hairstylist Fabian Lliguin, Rahua draws on the wisdom of the Amazonian people to create a unique line of plant-based products designed to heal, nourish, and transform hair and skin. Known for its innovative, high-performance formulas, Rahua celebrates the power of nature and empowers individuals to achieve healthy, radiant hair while supporting the preservation of the Amazon rainforest through sustainable practices.

Opportunity

Throughout its journey, Rahua has established itself as a leader in sustainable haircare, recognized for its plant-based products that deliver exceptional results while supporting the preservation of the Amazon rainforest.

With a mission to bring the benefits of clean, effective haircare to an even wider audience, Rahua saw the opportunity to expand its reach and impact. Alongside the brand's leadership team, collaborated with Ground to enhance engagement, attract new customers, and strengthen relationships with its loyal community.

Results

In 30 days, Ground proved a valuable revenue stream and new channel for Rahua. Without needing to lift a finger or burdening the e-commerce team, Ground delivered a 32x return on investment on profitable and incremental revenue. 

Powered by AI, Rahua acquired 28% more first-time customer revenue on top of what it was already was generating. The lift helped foster new customer relationships while having an impact on the topline revenue of the business. 

27%

Lift in first-time customer revenue 

32x

Return on Investment (ROI)