How Chief Nutrition increased new customer email revenue by 41% with Ground AI

Get to know the brand. Chief Nutrition is an Australian-owned health food brand dedicated to providing clean, minimally processed snacks and supplements that promote both personal well-being and environmental sustainability.

Testimonial

“Ground AI is a great product! This is how all AI products should be - where it actually GROWS your business for you. It was a super easy onboarding and in 15 minutes Ground was up and running doing what it does best...lifting sales.” — Justin Babet, Co-founder & COO of Chief Nutrition

Challenge

Chief Nutrition, dedicated to creating healthy and affordable food that tastes great, was pursuing an ambitious growth strategy. Looking to increase their revenue in a profitable way, they partnered with Ground to only lift sales through repeat purchases but to also identify net new visitors whom they could convert into customers.

Solution

Using Ground’s Smart Capture Technology and custom AI, Chief Nutrition was ready to hit the ground running. Ground’s AI was swiftly able to exceed expectations by incrementally identifying invisible visitors neither Shopify nor Klaviyo could capture and increase their customer list via email flows. More importantly, helping Chief Nutrition increase their first-party data helped them convert more customers. Ground AI achieved an impressive 6X ROI in 14 days alone, while increasing new customer email revenue by 41%.

41%

New email revenue

16x

Return on Investment (ROI)

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Update (2025): Since going live with Ground, Chief Nutrition has tripled their online revenue. In a recent Hot Takes interview, Justin mentioned Ground played a large part in driving such growth in close to a year's time.