Sunshine Amplified: Bask Suncare's 9X ROI with Ground's Smart Capture Technology

Get to know the brand. With a mission to celebrate the joy of sunshine and feeling good in one's skin, Bask thoughtfully developed and designed products to protect and enhance the experience for people enjoying the sun. 

Opportunity

Looking to maximize opportunities from its existing and new customers, Bask was seeking for new ways to drive growth in a ‘cookie-less’ world with rising CACs.

Solution

Equipped with Ground AI, Bask saw its revenue surge right away without burdening or taking time from the team’s priorities from the launching new products to content marketing.

Ground seamlessly integrated with Bask’s tech stack in less than 30 minutes, deployed it technology by supercharging the brand with AI, and increased their email channel (Klaviyo) revenue by 12% while increasing their abandonment flows performance by 48%.

The strong results and success led Bask to deploy Ground across both their email (Klaviyo) and SMS (Postscript) channels. 

12%

Lift in email & SMS channel

48%

Lift in abandonment / bounced revenue

9x

Return on Investment (ROI)