How Ghia Lifted Revenue 43% in 30 Days with Ground
43%
Lift across all flows
42%
Incremental lift in welcome (Greet AI)
3.5x
ROI since going live
Meet Ghia
A modern non-alcoholic apéritif redefining mindful drinking for the next generation.
Ghia was founded by Mélanie Masarin, who after working in retail and branding, set out to create a drink that captures the ritual and sophistication of a cocktail, without the alcohol. Drawing inspiration from Mediterranean apéritivo culture, Ghia uses real botanicals and zero added sugar, caffeine, or artificial flavors. It’s a cult favorite brand, embraced by names like Priyanka Chopra, Jessica Alba, and Jen Atkin—proof that its flavor, mission, and aesthetic resonate far beyond the category.
The Goal
Ghia needed a partner that could rapidly accelerate key revenue channels and act like an extension of their team.
Ghia had already been evaluating multiple AI partners, looking for one that could outperform on metrics but also bring strategic thinking, deeper flow optimizations, and true partnership. They weren’t satisfied with “just automation.” They wanted a platform plus team that could guide, optimize, and evolve with them. Ground’s promise of optimizing through the power of AI and delivering high-touch support aligned well with Ghia’s values and ambitions.
The Ground Effect
In 30 days, Ground enabled Ghia to convert more visitors, recover abandoned carts, and elevate its customer experience.
Ground helped Ghia strengthen its connection with customers and drive meaningful, measurable growth. The brand saw a 43% overall lift across all Ground-powered flows, with Greet AI delivering a 42% incremental lift in the welcome series by engaging new shoppers at the right time with messaging that felt natural to Ghia’s brand voice. ReCartify drove a 43% lift in cart recovery, proving the power of targeting high-intent shoppers with personalized reminders that bring them back to convert.
This performance, pacing at a 3.5x ROI, highlights something bigger than short-term results; it shows how Ghia can now reach customers with precision, understand their behavior in real time, and build lasting relationships that continue to grow over time.
The Wins
43% lift across all flows
42% incremental lift in welcome (Greet AI)
43% lift in abandonment recovery (ReCartify)
3.5x ROI since going live
What’s Next
Ghia and Ground are building toward compounding, sustainable growth together.
With early momentum established, the next phase is about refinement, testing, and expansion. Ghia and Ground will test deeper segmentation triggers, personalized retargeting flows, and evolving customer journeys. The aim: turn early wins into a foundational growth engine that scales while preserving Ghia’s ethos, connection, flavor, and elevated experience without compromise.
43%
Lift across all flows
42%
Incremental lift in welcome (Greet AI)
3.5x
ROI since going live
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