Meet Heaven Mayhem

A cult-favorite accessories brand redefining vintage-inspired jewelry for the modern wardrobe.

Heaven Mayhem was founded in 2022 by Creative Director Pia Mance, who transformed her love for vintage flair into one of the fastest-growing accessories brands in the category. What started as handmade necklaces on Pia's bedroom floor has evolved into a celebrity-vetted favorite, beloved by Hailey Bieber, Sydney Sweeney, Rosie Huntington-Whiteley, and Lori Harvey. The Los Angeles-based brand is known for creating wearable statement pieces that elevate the everyday capsule wardrobe, from chunky earrings and mixed metal necklaces to their sculptural Book Box collection. With rapid expansion into major retailers like Bloomingdale's and Anthropologie, Heaven Mayhem is experiencing exponential growth.

The Goal

Heaven Mayhem needed an AI partner that could keep pace with their explosive growth and function as an intelligent revenue layer across the business, not something they had to manage.

As a high-performing, online-native brand already seeing strong results, the opportunity was not about fixing what was broken, but about uncovering incremental revenue still untapped beneath an already successful operation. After leaving a platform that failed to deliver results, the GTM team focused on simplifying their tech stack and keeping only systems that could truly scale with them. They were not looking to add another platform. They needed intelligence embedded into their growth engine, capable of understanding their business holistically, adapting to customer behavior in real time, and continuously making high-impact decisions across every stage of the customer journey. The choice became clear once they saw how quickly Ground began influencing outcomes across the business, with results compounding almost immediately.