How Chief Nutrition increased new customer email revenue by 41% with Ground AI
Challenge
Chief Nutrition, dedicated to creating healthy and affordable food that tastes great, was pursuing an ambitious growth strategy. Looking to increase their revenue in a profitable way, they partnered with Ground to only lift sales through repeat purchases but to also identify net new visitors whom they could convert into customers.
Solution
Using Ground’s Smart Capture Technology and custom AI, Chief Nutrition was ready to hit the ground running. Ground’s AI was swiftly able to exceed expectations by incrementally identifying invisible visitors neither Shopify nor Klaviyo could capture and increase their customer list via email flows. More importantly, helping Chief Nutrition increase their first-party data helped them convert more customers. Ground AI achieved an impressive 6X ROI in 14 days alone, while increasing new customer email revenue by 41%.