Adapt Naturals sees a 123% lift in repeat purchases while converting 22% of those into subscribers
About
Get to know the brand. Adapt Naturals, created by Chris Kresser—a leading expert in ancestral health and functional medicine—offers supplements designed with both evolutionary biology and cutting-edge nutrition science in mind. Their goal is to tackle common nutrient gaps in today’s diets and help you stay healthy and balanced.
Opportunity
Across the board, Adapt Naturals has experienced growth throughout its journey cementing itself as a leader in the world of nutrition.
Due to its healthy line of products designed to close the gap in nutrition across diets, the opportunity for Adapt Natural existed in impacting an even greater number of people.
Chris Kresser, founder of Adapt Naturals, alongside Logan Singleton, Director of eCommerce, partnered with Ground to grow the brand’s engagement through new first-time customers while building trust with existing customers.
Results
Ground took a holistic approach in deploying all of its features where the ReBeat AI helped increase repeat purchases by 123% as compared to Adapt Natural’s standard winback. Many existing customers were ready to purchase again, and with the product recommendation algorithm, ReBeat AI not only re-engaged these customers but also converted 22% of them into recurring subscribers.
Overall, in just 30 days, Adapt Natural’s collaboration with Ground yielded outstanding results. The brand saw a healthy 58% lift in new customer revenue, 27% boost in abandonment recovery revenue with the use of the ReCartify, and more.
123% 22% 6X
In revenue lift. Repeat customers ROI
for repeat purchases converted into
subscribers
“Ground has been pivotal in helping us close the nutrition gap by expanding our customer base and keeping repeat customers engaged—all without adding any burden to our team.”
