25 Powerful Ways to Improve Ecommerce Customer Retention Rates

You run a promotion, traffic spikes and orders roll in, then the numbers drop, and most buyers never come back. That pattern shows why eCommerce Customer Retention matters more than one-off wins for any store chasing steady growth. What keeps customers coming back — better product fit, follow-up that feels personal, or a smoother checkout and post-purchase experience? This article outlines practical retention strategies, including loyalty programs, lifecycle emails, segmentation, and personalization, to help you convert one-time shoppers into loyal repeat customers who consistently drive profitable, sustainable growth for your eCommerce business.

Ground's eCommerce personalization platform helps you make that shift by serving relevant product recommendations, sending timely follow-up messages, and tracking retention metrics so you boost repeat purchases, cut churn, and lift customer lifetime value.

Table of Contents

• Why Customer Retention Will Make or Break Your eCommerce Business in 2025

• 28 Creative Ecommerce Customer Retention Strategies

• 11 Brilliant Ecommerce Customer Retention Examples

• Book a Call for a Free Action Plan | Get an ROI Guarantee or Your Money Back

Why Customer Retention Will Make or Break Your eCommerce Business in 2025

Customer acquisition costs have climbed dramatically over the last decade. Brands are now losing about $29 for every acquired customer versus roughly $9 in 2013. The digital sphere has become noisier, and the bidding for attention drives CPMs and CPCs through the roof. At the same time, targeting precision has degraded, so marketing teams must spend more to hit the same growth targets.

Why Privacy and Platform Shifts Are Driving CAC Higher

Regulation and platform changes are reshaping ad effectiveness. GDPR and CCPA limit how companies collect and share consumer data. Apple’s iOS 14.5 forced explicit user permissions for cross-app tracking and reduced signal for billions of impressions. Google will roll out a prompt that gives users control over web tracking, further shrinking third-party data access. The net result is a less precise advertising environment and higher acquisition spend.

The Strategic Edge of Retention Over Acquisition

Retention reduces cost per sale and shortens the path to profitability. McKinsey finds customers have a 64% chance of buying from an eCommerce brand they’ve shopped with before, and they are 35% more likely to choose that brand over competitors. When new customer targeting gets costly and noisy, returning customers become the highest return channel you own. More repeat buyers means higher CLV, steadier revenue, and lower dependence on paid channels.

Retention Rate: How to Calculate It Correctly

Formula: (E-N) / S × 100
E = total customers who purchased during the period
N = new customers who made their first purchase in that period
S = customers who had purchased during a comparable prior period

Example: 

E = 4,000 total customers in 2023

N = 3,000 new in 2023

S = 3,000 customers in 2022

Returning customers = 4,000 − 3,000 = 1,000. 

Retention rate = (1,000 / 3,000) × 100 = 33.33%

That shows a one-year retention of 33.33 percent between the two years.

Why Retailers Struggle to Measure Retention Precisely

Ecommerce makes retention measurement tricky because purchase frequency and seasonality vary by product. Laptops rarely sell year on year to the same customer, unlike books or consumables. If you measure retention with the wrong window, you will misread performance. Use product-level purchase frequency, cohort analysis, and profit per customer to pick comparison windows that reflect real buying behavior.

Pick Time Frames That Match Product Cadence

For slow-moving durable goods, use multi-year cohorts or lifetime repeat rate. To gain meaningful insights into customer retention for consumables, use 30, 60, 90-day windows or monthly cohorts:

• Segment by SKU

• Channel

• Customer recency

Then tie retention to CLV, average order value, and gross margin to make the metric useful for decisions.

Retention Benchmarks: What Good Looks Like

Benchmarks vary by sector. CustomerGauge reports energy and utilities at 89%, wholesale retailers around 44%, and many ecommerce brands cluster near 30%. In practice, anything under 25 percent should trigger a retention audit. Use benchmarks as directional signals and then refine them with your own cohort and RFM analysis.

Why Loyal Customers Drive More Profit

Loyal customers deliver higher lifetime value and higher average order value. 

• They evangelize and reduce your paid acquisition needs through referrals.

• They supply richer first-party and zero-party data you can act on.

• They buy more regularly, smoothing seasonality.

• They leave reviews that fuel conversion.

• They make the new market entry cheaper to test. During downturns, a loyal base preserves revenue and margin.

Retention Rate vs Churn Rate: Use Both Metrics

Retention rate measures the percentage of customers you keep; churn tracks the percentage of customers you lose in a period. High retention implies customers find ongoing value. High churn signals:

• Product mismatch

• Poor onboarding

• Bad post-purchase experience

Both metrics need to be tracked by cohort and by channel so you can see where customers fall off and what to fix.

Tactical Playbook: High Impact Retention Moves for 2025

• Capture first-party and zero-party data at every touchpoint. Use post-purchase surveys, preference centers, and account incentives.

• Build lifecycle email and SMS flows: welcome, onboarding, replenishment, browse abandonment, and winback.

• Deploy on-site and email personalization driven by RFM and predictive CLV models to show the right product at the right time.

• Offer subscription and replenishment options for consumables to lock repeat revenue.

• Launch a structured loyalty program that rewards frequency, referrals, and higher spend.

• Use cohort analysis to prioritize customer segments for cross-sell and upsell campaigns.

• Reduce friction: fast checkout, easy returns, explicit delivery promises, and proactive customer support.

• Automate review requests and post-purchase nurturing to raise social proof and reduce churn.

• Test price incentives only where they incrementally lift CLV rather than erode margin. 

• Tie retention KPIs to ops and CX: support response time, fulfillment accuracy, and NPS improvements.

• Integrate CRM, analytics, and ad platforms to recycle high-value cohorts into lower-cost acquisition channels.

• Continuously A/B test subject lines, product blocks, and recommendation algorithms to improve personalization performance month over month.

Measurement and Modeling You Must Run This Quarter

Implement cohort retention reporting, RFM segmentation, and customer lifetime value modeling. Run predictive churn models and trigger automated winback sequences when risk rises—measure repeat purchase rate, average order value, CLV, and revenue from retained cohorts by channel. Use those numbers to rebalance spend away from marginal paid acquisition and toward retention channels that increase long-term margin.

Quick Wins That Scale Fast

Start a replenishment flow for your top-selling consumables and add a one-click subscription at checkout. Deploy a 30-day post-purchase cross-sell with a timed discount to lift repeat purchase rate. Add a post-purchase SMS capture to increase first-party data capture. These moves often produce measurable lift within 30 to 60 days.

Organizational Shifts That Make Retention Stick

Create a retention owner who controls CRM, lifecycle messaging, and loyalty programs. Align paid acquisition and retention teams around CLV targets. Incentivize operations to improve repeat order accuracy and support resolution speed. When teams share the same retention KPIs, you stop leaking value between acquisition and fulfillment.

Risk If You Ignore Retention Before 2025

Acquisition will stay expensive while data becomes harder to buy. Brands that treat retention as secondary will face margin compression and slower growth. Brands that build repeatable retention engines can offset higher CAC, increase lifetime revenue, and defend market share.

Five-Minute Integration, 20% Growth

You're testing ads, influencers, and email, and barely growing your DTC. What if, in just five minutes and with one line of code, you could add 20 percent growth instead? Ground AI is the leading AI revenue driver, helping brands grow with our eCommerce personalization platform. Book a call for a free action plan and an ROI guarantee.

Related Reading

• Customer Retention KPIs
• Customer Retention Automation
• Churn Rate in eCommerce
• How to Re-engage Lost Customers

28 Creative Ecommerce Customer Retention Strategies

1. Peak Moments That Stick: Create Peaks in the Customer Experience

Turn milestones into memorable micro events. Map customer journeys and flag milestones such as:

• First purchase

• Third order

• First anniversary

• First return

The Power of Personalized Gifting

Send a physical gift that costs under 5 percent of the average order value for high impact, for example, a branded pair of socks after the third shoe purchase, plus a handwritten note and a social share CTA. Automate the trigger in your order management system and measure uplift in repeat purchase rate and social referrals.

2. Email Lab: Continuously Test Email Strategies

Treat email as an ongoing experiment.

• Segment by recency, frequency, and monetary behavior.

• A/B test subject lines, send times, preview text, and incentive types.

Measuring Impact with Holdout Groups

Run holdout groups to measure real lift in repeat purchase rate and lifetime value. Use behavioral triggers to reduce churn and raise engagement, including:

• Browse abandonment

• Replenishment reminders

• Post-purchase education 

3. Goal Aligned Loyalty: Tailor Your Loyalty Program to Your Business Goals

Design rewards to reinforce the behavior you want. Suppose the goal is higher lifetime value; base VIP tiers on cumulative spend and frequency. If engagement matters, reward reviews, social shares, and referrals with points or early access. Implement tier-specific perks, such as exclusive bundles or free returns, and track the impact on retention rate and average order value.

4. Meet Customers Everywhere: Be Where Your Customers Are

Audit communication touch points and prioritize channels your audience actually uses—sync messaging and loyalty status across:

• Web

• Mobile app

• SMS

• Social DMs

Use omnichannel support routing so a chat started on Instagram continues on email without forcing customers to repeat details. Track resolution time and customer satisfaction to protect repeat purchase intent.

5. Client First Practice: Be Passionate and Engaged

Schedule weekly learning time and client clinic sessions to surface new tools and address pain points. Collect feedback after every major campaign and commit to at least one improvement per month. Use that proactive work to create personalized retention playbooks for top accounts and show customers you care through steady value additions.

6. Flash Value Triggers: Offer Time-Limited Promotions

Create segmented flash offers with a visible countdown on product pages and the cart. Auto apply a small gift card at checkout for eligible segments and promote the same offer in abandoned cart reminders to drive urgency and reduce cart abandonment. Measure conversion and the redemption-driven return visits.

7. Radical Transparency: Be Transparent and Honest with Your Customers

Publish clear terms on payment delivery and returns. Share the supply chain story and how your brand gives back. When you change policies, notify affected customers directly and explain the reasoning. Make your customer service transcript and performance metrics available internally so teams stay aligned with expectations.

8. Promise What You Can Keep: Don’t Over-Promise

Standardize product descriptions with verified:

• Specs

• Photography

• Accurate shipping windows

Use service level agreements for promised delivery dates and display realistic inventory counts. If delays occur, proactively notify buyers with solutions such as expedited replacements or refunds to protect trust.

9. Brand Circle: Create a Customer Community Around Your Brand

Host a private social group or forum for buyers and seed it with:

• Exclusive content

• Product previews

• User spotlights

Run monthly community challenges that reward contributions with points or early access. Use the community to co-create products and collect qualitative feedback that feeds into product roadmaps.

10. Share to Return: Incentivize Social Shares

Launch tiered sharing incentives that reward both referrals and content creation. Offer store credit for posts tagged with your campaign hashtag and larger rewards for referral conversions. Use UTM tracking and promo codes to attribute and optimize which social incentives drive the highest lifetime value.

11. Friction-Free Accounts: Use Customer Accounts

Offer guest checkout, then prompt account creation post purchase with a one-click save profile flow and instant benefits such as saved measurements, order history, and loyalty points. Automate a post-purchase email that shows immediate value and offer a small credit to encourage sign-up and lock in repeat behavior.

12. Next Order Credit: Offer a Discount or Credit to Return

Experiment with dollar credits versus percentage discounts to see which drives higher repeat revenue. Send targeted credits to churn risk segments with expiry windows and cross-sell suggestions that fit prior purchases. Use predictive scoring to offer larger credits only to customers with high predicted lifetime value.

13. Insight-Driven Outreach: Collect Customer Feedback

Segment lapsed buyers and launch short triggered surveys that ask why they did not repurchase. Route negative responses to fast recovery flows and positive reactions to referral or UGC invites. Use responses to create targeted reengagement sequences, such as product education or fit guides, for those who say they did not use their last item.

14. Returns That Reopen Wallets: Perfect the Returns Process

Provide an online returns portal with clear steps and prepaid labels, and allow easy exchanges at no cost. Offer instant store credit as an option and display recommended replacements at checkout of the returns portal to convert returns into exchanges. Track returns by SKU to reduce product defects and update descriptions or imagery to lower future returns.

15. Subscription Hooks: Offer a Subscription Service

Add flexible subscription frequency and easy skip or pause controls. Test a sample subscription box to introduce customers to best sellers and include exclusive subscriber-only discounts. Integrate subscriptions with loyalty so recurring customers unlock tier benefits, increasing retention and predictable revenue.

16. Fix Fast Convert Loyal: Turn Customer Complaints into Resolutions

Train frontline agents to take ownership of outcomes and provide empowered solutions, such as refunds, exchanges, or loyalty points, without escalating issues. Use CRM automation to route unresolved issues into a higher touch channel and follow up with customers after resolution to measure recovery satisfaction and win back momentum.

17. Referral Engine: Reward Referrals

Design a double-sided referral program that gives new customers a first-order discount and referrers escalating rewards, such as:

• Points

• Store credit

• Access to limited releases

Promote referrals in post-purchase and account dashboards and measure acquisition cost versus referred customer lifetime value.

18. Values That Connect: Be Vocal About Your Values

Publish impact reports and let customers choose causes at checkout, where a portion of their purchase supports the outcome. Create limited edition products tied to initiatives and give buyers transparent updates on results to deepen emotional loyalty and brand advocacy.

19. Flexible Checkout: Offer Buy Now Pay Later Options

Integrate BNPL partners at product pages and display monthly cost estimates clearly. Use BNPL for higher ticket items and combine with loyalty points earning to make repeat shopping frictionless. Track payment default impact and adjust eligibility to protect margins.

20. Game Your Growth: Gamify the Customer Experience

Integrate progress bars, points, and badges into the purchasing journey, and connect rewards to actions like writing reviews or following social channels. Introduce seasonal challenges and leaderboards with meaningful rewards that drive repeat visits and higher engagement metrics.

21. Teach to Retain: Educate Your Existing Customers

Create short video tutorials, product care guides, and scheduled live Q&A sessions tied to past purchases. Send segmented educational drip campaigns that increase product usage and perceived value while reducing churn risk for low-engagement customers.

22. Members Only Club: Create a Customer Community

Launch a club offering exclusive perks, including drops, early access, and members-only events, both online and through local pop-ups. Use membership milestones to unlock perks and build belonging with curated content and peer-to-peer connections.

23. Surprise and Delight Campaigns: Use Unexpected Rewards

Identify high-value moments, such as anniversary orders, and surprise customers with gifts or early access tokens without any obligations. Randomize rewards by cohort to test what types of gestures drive the highest uplift in NPS and retention.

24. Social Proof Engine: Promote User-Generated Content

Run campaigns that request photos, videos, and stories, and reward contributors with credits or features. Create shoppable galleries of customer content on product pages to increase conversion and encourage more UGC generation.

25. Limited Run Hype: Offer Limited Edition Collaborations

Seek partners outside your direct category with overlapping audiences and create limited runs with unique packaging and serialized numbering. Promote scarcity by offering clear release windows and loyalty presales, converting existing customers before opening to broader audiences.

26. Level Up Loyalty: Create a VIP Tier System for Your Loyalty Program

Design tiers that require clear behaviors to reach and keep perks meaningful, such as:

• Free expedited shipping

• Exclusive bundles

• Concierge service

Add time-based challenges to accelerate tier movement and run predictive models to see which rewards increase retention most.

27. Try Before You Buy Tech: Leverage Experiential Shopping Tech on Your Site

Add AR try-on and room visualizer tools for products where fit matters. Offer virtual appointments with stylists or designers via video and push personalized recommendations after sessions: track conversion and return rates to validate which experiential features reduce uncertainty and increase repeat purchase.

28. Smarter Data and AI: Leverage Data and AI in Customer Retention

Build a first-party data strategy that captures on-site behavior, product affinities, and channel preferences. Use AI models for churn prediction, next best offer, and dynamic segmentation. Feed predictions into personalization engines that tailor emails, home page content, and promotions in real time to lift retention rate and customer lifetime value.

Related Reading

• eCommerce SMS Marketing
• Customer Retention Automation
• Browse Abandonment Email Examples
• Attentive Competitors

11 Brilliant Ecommerce Customer Retention Examples 

1. Everlywell: Keep First Timers Engaged with Personalized Product Invitations

Everlywell sends personalized emails after a purchase that suggest new products and invite customers to upcoming sales. Why it works: personalization matches customer intent and moves the conversation from a single transaction to an ongoing relationship. The brand uses segmentation and behavior signals to time recommendations when customers are most receptive.  

How to Adapt 

Build a post-purchase email flow that includes:

• A thank you

• Product recommendations based on the original purchase

• A timed invitation to the next sale

Track repeat purchase rate, open rate, and revenue per email to measure retention lift. Looking for an email cadence to automate within the next 48 hours?

2. Luxy Hair: Time Replenishment Reminders to Match Product Lifespan

Luxy Hair publishes expected product lifespan for extensions: three to six months and up to a year. Using that guidance, you can schedule automated emails at three months, six months, and twelve months that explain the benefits of a fresh set and offer incentives. Why it works: the messages arrive when customers face a real need, so conversion friction drops.  

How to Adapt

Map product durability to lifecycle triggers in your CRM. Combine education about care and value reminders with a curated offer. That keeps your brand top of mind and reduces churn by converting need into repeat purchase. Which product in your catalog has a natural refill window you can use?

3. Dia & Co: Scale Referrals by Making Sharing Easy and Rewarding

Dia & Co. launched a referral program that generated more than 50,000 shares. Forty thousand customers shared links, and the program drove about 22 conversions per day in month one. The brand targeted a niche audience, provided a simple share mechanic, and aligned incentives so both referrer and referee benefited. Social proof from peers amplified trust.  

How to Adapt

Create trackable referral links, place them in post-purchase emails and account dashboards, and reward both parties. Promote share tools at the moment of highest satisfaction. How will you reward a customer for introducing a friend?

4. Pepper: Use a Fast Fit Quiz to Reduce Returns and Increase Loyalty

Pepper asks a 45-second fit quiz and then gives a personalized bra recommendation. The quiz:

• Reduces uncertainty

• Improves product fit

• Raises conversion

• Repeat purchase probability

Customers who get the right product the first time buy again more often.  

How to Adapt

Deploy a short interactive quiz on product pages, capture email, and use the profile to personalize follow-up and replenishment offers. Tie your data into segmentation to make future emails feel bespoke. What one question would you add to your quiz to lift accuracy?

5. West Path: Low-Cost Unboxing Delights That Stick with Customers

West Path adds a complimentary sticker to each package. The cost is pennies, the emotional return is high. Unexpected gifts create positive surprise, encourage social sharing, and strengthen brand recall. That kind of micro delight increases the chance that a customer returns.  

How to Adapt

Test low-cost inserts such as stickers, thank you notes, samples, or care cards. Measure repeat purchase rate and social mentions to see which item drives the best retention lift. What slight touch could you include in your next shipment?

6. Chubbies: Reduce Friction with an Easy Return Experience

Chubbies offers free exchanges within 90 days and full refunds within 30 days. Customers initiate returns by entering their order number and either a shipping ZIP code, email, or phone number. A painless return process:

• Removes purchase anxiety

• Reduces post-purchase regret

• Preserves customer goodwill

Easy returns keep customers in the funnel instead of losing them to frustration.  

How to Adapt

Implement a return management portal that automates confirmations, provides prepaid labels, and offers clever exchange prompts. Track how many returns convert into exchanges or future buys to quantify the retention benefit. Where is your most excellent return friction today?

7. Elph Ceramics: Merge Offline and Online Data to Power Reengagement

Elph Ceramics moved to Shopify POS to unify in-store and online customer data. The result: a 25 percent increase in the customer database and a 30 percent lift in customer retention. Unified data surfaces purchase history and email addresses, enabling marketers to send timely, relevant campaigns across channels.  

How to Adapt

Create a single customer profile that merges emails, purchase dates, and channel behavior. Use that profile to trigger reengagement and replenishment campaigns. Which systems must you connect first to build your single view?

8. Splash Wines: Lock Holiday Buyers into Subscriptions to Extend Value

Splash Wines used Recharge to let Cyber Weekend customers lock in discounted prices via subscriptions. The team scheduled subscription emails using historical cadence data, ensuring messages arrived when customers finished their first bottle. The campaign delivered a 177 percent year-over-year increase in Cyber Weekend sales, and about 40 percent of customers purchased more than once. Why it worked: subscription discounts reduced hesitation while timed emails captured customers exactly when they were ready to reorder.  

How to Adapt

Use purchase behavior to time subscription invites, offer the option to lock discounts for a defined period, and schedule automated reminders tied to consumption patterns. Which product in your catalog lends itself to a predictable refill rhythm?

9. The Honest Kitchen: Turn Education and Rewards into Repeat Behavior

The Honest Kitchen struggled to let customers redeem loyalty points on subscription orders and to provide ongoing education about pet nutrition. Using Yotpo, they now:

• Send personalized content based on pet type, weight, and allergies.

• Auto-populate a rewards page based on past purchases. 

Opt-in rates for the referral program rose to four times the industry average. Personalization reduced perceived risk and made it easier to try new products using reward points.  

How to Adapt

Surface educational content specific to each customer, enable reward redemption across order types, and automate tailored emails that reduce friction for trying adjacent SKUs. What customer segment requires additional education to feel comfortable making a repeat purchase?

10. Jill & Ally: Default to Repeat with a Subscription Club

Jill & Ally run a crystal candle club that defaults shoppers to a twice-monthly subscription. The program layers rising discounts for:

• Higher frequency

• Early access to new products

• Exclusive sales

• Surprise items

Customers authorize recurring billing and must sign into their account to pause or cancel. The default subscription structure turns occasional buyers into steady revenue and increases lifetime value.  

How to Adapt

Offer tiered discounts that improve with frequency, provide member-only perks, and design account controls that are clear and user-friendly. How will you balance retention gains with fair customer control?

11. Mack Weldon: Use Post-Purchase Feedback to Drive Cross-Sell

Mack Weldon sends an automated email after delivery that highlights the purchased item with a click-to-rate widget for fast reviews. The message also includes a personalized carousel of related items with star ratings. Asking for a quick review captures social proof, and the product carousel uses that trust signal to encourage relevant additional purchases.  

How to Adapt

Trigger a delivery confirmation, then a review request with one-click rating. Include algorithmic product suggestions and social proof to raise cross-sell conversion. What product pairing could your team promote right after delivery?

Related Reading

• Attentive vs Klaviyo
• Istrak vs Klaviyo
• Klaviyo vs Iterable

Book a Call for a Free Action Plan | Get an ROI Guarantee or Your Money Back

You run paid ads, try influencers, blast email campaigns, and watch cost per acquisition creep up while repeat purchase rate barely budges. That pattern points to retention gaps:

• Weak onboarding

• Generic product recommendations

• Missed abandoned cart recovery

Your customer lifetime value remains low because first-time buyers typically do not return, and churn rates increase after month two. What would change if you shifted focus from only acquisition to systematic retention and lifecycle marketing?

What 5 Minutes and One Line of Code Really Means for Implementation

Install a single JavaScript snippet or tag manager rule, and the platform starts tracking:

• Behavior

• Signals

• Cohorts

Accelerated Growth: From Setup to Success

Within minutes, you can enable personalized product recommendations, triggered email flows, and predictive replenishment offers. The quick setup removes integration risk and lets you test retention campaigns fast, so you iterate on what lifts repeat purchase frequency and reduces churn.

How Ground AI powers personalization to drive revenue

Ground uses machine learning to score purchase probability, predict churn, and serve individualized offers across web, email, and on-site widgets. It runs:

• Behavioral segmentation

• Cohort analysis

• Cart abandonment recovery automatically

That means better cross-sell and upsell suggestions, timely replenishment prompts, and subscription nudges that increase customer lifetime value. The platform aligns product recommendations, retention campaigns, and loyalty incentives to the customer lifecycle.

Why Brands Using Ground Average 20 Percent More Growth, and Why $200K Matters

A 20 percent lift on $1M ARR equals $200K in incremental revenue. That gain comes from higher repeat purchase revenue, reduced churn, and improved conversion on bounced sales. Small percentage changes in retention compound: lift repeat purchase rate by a few points, and average order value rises with targeted cross-sell. You track LTV, retention rate, and repeat purchase frequency to measure their direct impact.

How Ground Acquires More First-Time Customers and Recovers Lost Sales

Ground amplifies acquisition by personalizing the on-site experience for new visitors, increasing conversion from first session to purchase. For bounced sales, automated abandoned cart recovery with product-level reminders, dynamic discounts, and urgency triggers recaptures revenue. For first timers, onboarding flows and tailored welcome series build engagement and push customers into the repeat loop.

How Ground Increases Repeat Purchase Revenue with Cross-Sell, Replenishment, and Subscriptions

Predictive replenishment reminds customers when stock runs low with a single-click reorder. Cross-sell engines present complementary items at checkout and in post-purchase emails. Subscription prompts convert habitual buyers into recurring revenue. Those tactics raise average order value and retention simultaneously and reduce churn through tailored retention campaigns.

Retention Metrics, Ground Optimizes, and the Experiments We Run

We track key metrics, including retention rate, repeat purchase rate, churn rate, LTV, cohort retention curves, and win-back conversion. We run A/B tests on:

• Recommendation placements

• Subject lines for win-back emails

• Timing for replenishment nudges

• Pricing for subscription offers 

Cohort analysis isolates which segments respond to loyalty incentives and which need different onboarding sequences.

What You Get When You Book a Call: A Free Action Plan and an ROI Guarantee

Book a call, and Ground will map a targeted action plan for acquisition, abandoned cart recovery, and repeat purchase growth tailored to your data. You get an ROI guarantee or your money back, plus a pilot roadmap that shows expected lift across retention and LTV metrics. Ready to see the one-line install and a projection for your incremental revenue?